From New Company RPRD Seeking to Test DNA, Anticipate Reactions to Drugs:

Ulrich Broeckel
Ulrich Broeckel

A professor of pediatrics, medicine, and physiology at the Medical College of Wisconsin, Broeckel recently launched RPRD Diagnostics, a pharmacogenetics-focused startup based in Milwaukee whose name stands for “Right Patient Right Drug.” Image courtesy of RPRD Diagnostics.