Building Community, VC Funds, and $1B Businesses at Forward Festival

“We’re not here for the weather, obviously, but for the community.”

That was Andrew Foxwell speaking at last week’s Forward Festival in Madison, WI, about why the Wisconsin native and his wife, Gracie—after stints in Washington, DC, Chicago, and driving 30,000 miles exploring cities nationwide—decided to put down roots in Wisconsin’s capital and build their social media advisory company Foxwell Digital here. He spoke on a panel that I moderated, on the topic “Location Matters.”

In some ways, Foxwell’s statement about community is a microcosm of both the annual entrepreneurship festival and Madison’s startup scene as a whole.

Yes, the city has myriad challenges that can’t be controlled or likely won’t change any time soon, such as a lack of later-stage venture capital located within the state and, as Foxwell noted, harsh winters that sometimes make it difficult to recruit talented people here.

But for all that Madison lacks, panelists said it also has plenty of assets—the University of Wisconsin-Madison, Epic Systems, and a relatively low cost of living and of doing business, to name a few. Perhaps just as important as all of those tangible traits is an unquantifiable one: the tight-knit community that Foxwell and others referenced throughout Forward Fest.

Take the six-year-old festival itself, which usually attracts more than 2,000 people to a smorgasbord of entrepreneurship events focused on things like healthcare technology, female entrepreneurship, video games, university spinouts, venture capital, and even food-related startups. Rather than seeing each other as competitors (at least explicitly), entities like Capital Entrepreneurs, 100state, the Greater Madison Chamber of Commerce, Gener8tor, Doyenne Group, and others hosted events throughout the eight-day festival. I can’t say for sure, but I doubt that most cities have the type of culture that can pull off that kind of collaboration between most of the top local business groups and startup organizations.

Forward Festival 2015 logoForward Fest wasn’t just eight days of patting each other on the back, either. Hard questions were raised about what Madison can do to ensure that minorities and other underrepresented groups play a role in the ascent of local high-tech businesses; how UW-Madison can continue cultivating entrepreneurship and be held accountable as an economic engine; and how to overcome the Midwestern humility that at times may lower company expectations and keep founders from celebrating their successes.

None of those problems have obvious silver-bullet solutions. But there were some ideas floated to boost the startup community.

One that stood out to me came from HealthX Ventures managing partner Mark Bakken, who proposed a new mechanism for directing State of Wisconsin Investment Board (SWIB) money toward local startups. SWIB manages more than $100 billion worth of assets for current and retired state of Wisconsin employees, as well as other state funds.

Bakken suggested that SWIB ask its constituents if they would like to earmark 1 percent of their funds for investing in Wisconsin startups—money that could either be invested directly in companies by SWIB or given to Wisconsin venture funds (such as Bakken’s fund and others) that would be required to put that money into Badger State startups, he said. The result would be an infusion of at least $1 billion in early-stage capital.

Although SWIB already invests in Wisconsin companies, including by backing Madison-based 4490 Ventures, Bakken thinks his proposal could provide a significant boost to the state’s startups and potentially its economy, if the money is invested wisely.

Here are a few more highlights from various Forward Fest events I attended:

—Bold business predictions: Peter Qian didn’t win the chamber of commerce’s “Pressure Chamber” pitch contest, but he arguably delivered the most confident pitch. Qian’s data analytics company is a year old, but he has already raised $1.8 million from investors and said his business will pull in $1.2 million in revenue this year. Qian is already looking past millions with an “M” to billions with a “B.”

“I want to build a billion-dollar company here in Madison,” Qian declared during his presentation, adding that he’s hiring.

Baird Capital partner Michael Liang later asked Qian if he’s raising more capital from investors. Qian drew a big laugh from the crowd when … Next Page »

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Jeff Engel is a senior editor at Xconomy. Email: jengel@xconomy.com Follow @JeffEngelXcon

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