Align Snags $2M to Grow Senior Care Software Business in Central WI

Align, a healthcare software company based in Wausau, WI, has raised $2 million from investors, a new SEC filing shows.

The news is significant because it’s a relatively large sum for a Wisconsin tech company to raise in its first major equity funding round, particularly one located in central Wisconsin, where there aren’t many software startups.

Align raised the money from 29 investors after seeking backers in Wisconsin and other states, the SEC filing shows.

Align sells several different software products to organizations providing healthcare to seniors, including survey tools and a Web-based program to help manage patients as they move from admission to discharge.

The company is led by Neil Gulsvig and his wife, Janice, who each have more than 30 years experience in the senior healthcare field. They previously founded My InnerView, a Wausau-based provider of software and analytics for senior healthcare organizations. They grew the company to $7.3 million in annual revenue and counted most of the nation’s largest nursing-home companies as customers, before selling My InnerView in late 2008 to Lincoln, NE-based National Research Corp. for more than $11.5 million.

After the acquisition, Gulsvig served as president of the business until 2011. He and his wife founded Align that same year.

Gulsvig didn’t return calls seeking comment.

Jeff Engel is a senior editor at Xconomy. Email: jengel@xconomy.com Follow @JeffEngelXcon

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