Get Smart Content Obtains $3,500,000 New Financing

  • Feed Type
  • Date
    8/24/2015
  • Company Name
    Get Smart Content
  • Mailing Address
    3000 East Cesar Chavez Street Austin, TX 78702 USA
  • Company Description
    Using behavioral, demographic, and firmographic data, our platform creates personalized web experiences by allowing marketers to identify a website visitor’s intent and characteristics and serve relevant content based on the visitor’s stage in the buying journey. The end result — qualified prospects and customers empowered with the information they need to make purchasing decisions.
  • Website
    http://www.getsmartcontent.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $3,500,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    The company plans to use the capital to expand its sales team targeting enterprise and mid-market customers, as well as new hires in customer support and services. The funding will also support continued innovation of the Get Smart Content technology platform to help B2B marketers unify their many data and marketing investments and achieve 1:1 targeting throughout the buyer’s journey, across channels.
  • M&A Terms
  • Venture Investor
    Origin Ventures
  • Venture Investor
    Chicago Ventures
  • Venture Investor
    Virgo Capital

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