In Crowded Field, Cariloop Helps Families Find Care for Elders

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established companies is Seattle-based A Place for Mom, which was founded in 2000 and has 18,000 providers in its network. A quick perusal of the site shows listings by city or zip code but does not break down each facility by type of service. (An “eldercare advisor” would do that by phone, the site says.) A Place for Mom initially attracted investment by Battery Ventures and was acquired by Warburg Pincus in 2010.

Another company, San Mateo, CA-based, was founded in 2007 and raised more than $23 million from investors such as Intel Capital and Shasta Ventures. It was acquired by Bankrate for $54 million last month.

All the activity is part of a larger embrace of technology in healthcare, whether it’s to help doctors and nurses better follow protocols in treating patients in urgent care situations, use big data to find genetic clues to fight cancer, or leverage battlefield experiences for use back home.

Walsh admits it’s early days for Cariloop but says that the site’s main advantage is the ability for users to search by specific features desired, such as level of care and services needed. That’s as opposed to other companies in the field, he says “Competitors collect your information and forward it to as many local providers that might be a match for you,” Walsh says. “That could be just a few—or could be 20 or 30. This means that your family could be getting 20 to 30 phone calls all trying to schedule a tour, which can be a pain in the butt.”

Though the site technically includes four states—through one city each in Arizona, Illinois, and California—Cariloop is focusing on the Texas market at first. “We’re building slowly, from the ground up,” he says.

The startup operated in beta mode last year and was part of the Tech Wildcatters accelerator’s first class in Dallas. Like most of its competitors, Cariloop makes its money through referral fees from providers, anywhere from $100 to $1,000, depending on whether Cariloop simply passes on the lead or brings them a contract, Walsh says.

By digitizing much of the search process, Cariloop tries to keep costs low without alienating its customers. The senior cohort is increasingly tech-savvy, Walsh says, and at ease with the type of search functions on a hotel or airfare site. Certainly, he adds, their children and grandchildren are.

“The average age of our user is between 35 and 55,” Walsh says. “They are lot more comfortable with the technology product that we have.”

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Angela Shah is the editor of Xconomy Texas. She can be reached at or (214) 793-5763. Follow @angelashah

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