BigDoor Rolls Out Badge-O-Matic Tool

Seattle-based web “gamification” company BigDoor Media rolled out a new tool today called Badge-O-Matic to help online publishers integrate game-like mechanics into websites. Badge-O-Matic allows virtual economy administrators to quickly customize and create a series of badges, popularized by applications like Foursquare, that users automatically receive as rewards for leveling up, performing certain actions, and engaging online. BigDoor Media raised $5 million in Series B funding led by the Foundry Group in June.

Thea Chard is a correspondent for Xconomy Seattle. You can e-mail her at or follow her on Twitter at Follow @

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