Lucid Commerce Closes $5M Series B
[Updated 12:20pm, 4/14/10] Seattle-based Lucid Commerce, a provider of business intelligence software and data for direct marketers, has closed a Series B funding round, according to a report in VentureWire this morning. New York-based Greycroft Partners, a new investor, co-led the round together with OVP Venture Partners in Kirkland, WA, which has confirmed that the deal is for a total of $5 million. OVP led Lucid’s $2.5 million Series A funding in 2008. Last September, there were reports that the company had raised part of its Series B round. Lucid Commerce is led by co-founder and CEO Tyson Roberts, a former aQuantive employee.