Executive Partner, Sofinnova Ventures
Chair, Department of Chemical Physiology, The Scripps Research Institute; Co-director, Center for Physiological Proteomics, The Scripps Research Institute
Professor, Michigan State University
Founder, The Haul Company
Fortunes will be won and lost through the advertising and marketing decisions individuals and companies make in the next year. An explosion of content, advertising platforms, and display mediums have made the process of selecting and buying advertising more complex than ever, while the pressure to deliver measurable results increases daily. The MIT Enterprise Forum of the Northwest will host a panel of seasoned executives to provide perspective on the market.
In the midst of an economic slump, which advertising technologies and techniques will help you gain traction in 2009 and beyond? For more information and to register, click here.