Sharethrough Raises $5M
San Francisco-based Sharethrough, which runs “social video campaigns” in which it distributes video ads across social websites, games, apps, and advertising exchanges, said today that it has raised $5 million in Series A funding. North Bridge Venture Partners and Floodgate Fund led the investment, with angel investors Ron Conway, Ron Bouganim, Steve Blank, and Auren Hoffman also participating. North Bridge partner Cali Tran has joined Sharethrough’s board as a result of his firm’s investment. “This funding will help Sharethrough continue to empower brands and advertisers to not only discover their most passionate customers, but also engage them for powerful social advocacy,” Tran said in a press release.