Marketo Obtains $8,000,000 Series B Financing

  • Feed Type
  • Date
    8/12/2008
  • Company Name
    Marketo
  • Mailing Address
    901 Mariners Island Blvd. San Mateo, CA 94404
  • Company Description
    Marketo provides affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive more revenue and improve marketing accountability. Our solutions automate lead generation and lead nurturing processes over multiple channels, beginning with pay-per-click search marketing and landing page optimization. Our analytics bring accountability and respect to the CMO by providing forecasts and metrics that matter to CEOs and CFOs, and help turn marketing from a cost center into a revenue-generating part of the company.
  • Website
    http://www.marketo.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $8,000,000
  • Transaction Round
    Series B
  • Proceeds Purposes
    The funding will allow Marketo to expand sales and marketing in North America and internationally, continue to fuel an active product pipeline that is setting the agenda for the lead management category, and invest in operations and services for customer success.
  • M&A Terms
  • Venture Investor
    Storm Ventures
  • Venture Investor
    InterWest Partners

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