Reachify Rolls Out Healthtech Software for Patient Communications

[Updated 3/28/18 12:15 am. See below.] A healthtech startup founded by two doctors who set out in 2013 to improve the overall management of their respective medical practices is emerging from beta mode Wednesday to offer fellow physicians an office software suite.

Reachify, founded in 2015 and based in San Diego, targets medical groups with software-as-a-service (SaaS) that consolidates phone, e-mail, social media, and other electronic communications into a centralized hub and collaborative workplace. The company says its Web-based technology is secure and compliant with federal standards for protecting sensitive patient data.

In a statement, Reachify says its technology was developed to address many of the issues highlighted in a 2016 study published by the Journal of Medical Practice Management.  According to the study, only 4 percent of the complaints found in more than 35,000 online patient reviews focused explicitly on their medical treatment. The other 96 percent complained about poor customer service arising from such issues as inadequate communications, wait times, and disorganized operations.

Reachify says its technology enables patients to connect with medical practices through their preferred method of communication, whether that is Facebook messenger, Fax, or phone call. The company’s technology intelligently routes messages, so, for example, a prospective patient inquiry sent from a medical group’s website is routed to the receptionist while a patient’s e-mail question regarding test results is routed to their physician.

“Better communication leads to more satisfied patients, greater patient retention, higher referral rates and increased revenue,” Reachify CEO Greg Spillane explained in today’s statement. Internal operations also improve because Reachify enables staffers to communicate and collaborate with each other more easily, the company says.

[Updated to include Vishal Verma as investor] Founders Erik Stark, an orthopedic surgeon, and Richard Balikian, a plastic surgeon, provided much of the $2 million in early funding themselves, according to a spokeswoman for the company. Reachify’s chairman and biggest investor is Vishal Verma, the owner and medical director of San Diego’s Revive Salon and Spa, and the CEO of NucleusHealth, a medical image management company not to be confused with Health Nucleus, the concierge medical service provided by San Diego-based Human Longevity Inc.

Reachify has been testing its technology in recent years with at a number of medical groups in north San Diego County, including Balikian Facial Plastic Surgery, as well as Revive Salon and Spa.

Bruce V. Bigelow was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Follow @bvbigelow

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