Director, Silicon Flatirons Centers' Entrepreneurship Initiative
Professor of Systems Biology, Columbia University
Chairman, CEO, & Founder, Alexandria Real Estate Equities
Head of global research and development at Life Technologies
Smart-phones, tablets, and in-store digital displays have dramatically changed the consumer’s path to purchase. Retailers have taken notice and are wooing shoppers with interactive experiences at the point of purchase. They are competing to capture consumer mind share, and share of wallet, by delivering meaningful and relevant content that’s personalized to meet the unique needs of shoppers. The pace of change is increasing as brick-and-mortar retailers recognize the need to evolve from becoming product showcases for people who ultimately buy online. More information and online registration is here.