ShowUhow Expands Online Video Technology, Targeting CRM

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number of people who watch the video, opt in for more information, watch related videos, and fill out an online contact form that sales teams can use to follow up.

“Video is very hot in terms of being able to drive business and engage people,” Folsom says. “We’re well-positioned because our expertise in this area can help drive business for small to medium business customers.”

The new Web-based service is not that much of a leap from ShowUhow’s initial focus on improving customer satisfaction and retention through its online technology platform for hosting manufacturers’ “how to” and “do-it-yourself” videos. It enables the company to target both consumers and business customers. Folsom says she has no plans to give up the consumer side, saying the company has deployed more than 1,800 video product manuals and assembly guides that have been viewed by nearly 5 million users.

“We’re leveraging our expertise and technology for using video in a wider market,” she says. The company now has 20 employees and about 50 certified contract workers. Folsom says ShowUhow has raised a little more capital from individual investors since mid-2010, when the startup raised $3 million in a Series A round from Syncom Venture Partners of Silver Springs, MD. But with the new strategic initiative underway, she says she intends to raise another $3 million in a Series B round in coming months.

All that will have to wait, however, until after ShowUhow finishes its run at the Dreamforce Expo.

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Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at or call (619) 669-8788 Follow @bvbigelow

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