Chairman, CEO, & Founder, Alexandria Real Estate Equities
Founder and CEO of Brooks Bell Inc.
Director, Life Sciences Institute, University of Michigan
Chair, Department of Chemical Physiology, The Scripps Research Institute; Co-director, Center for Physiological Proteomics, The Scripps Research Institute
Applying its disruptive metallurgy technology to the automobile industry, PureForge says its brakes maximize braking performance and minimize toxic brake dust. The company has a B2B marketing strategy, so the question before the MIT panel of experts is whether PureForge should invest critical resources to educate the consumer market about toxic brake dust. Or should this startup stay focused on B2B and its performance and cost advantages to drive sales? More information and online registration is here.