San Diego’s Tealium Raises $10.5M to Advance Tag Management System
Tealium, the four-year-old San Diego startup that created a Web-based service to make it easier for enterprise network marketing staffers to manage their own Web page tags, says today it has raised $10.5 million in Series B financing.
Tealium co-founder Ali Behnam tells me that Boston’s Battery Ventures provided nearly all of the funding, except for roughly $500,000 that came from individual investors. Tealium did not identify other investors in the current round. When the company raised $1.1 million in January, however, the investors included Limelight Networks CEO Jeff Lunsford, former Visual Sciences CEO Jim MacIntyre, Collective CEO Joe Apprendi, EyeWonder CEO John Vincent, and eValue Group CEO Thomas Falk.
“Battery’s investment in Tealium recognizes that this is a hot market,” Behnam tells me. He points out that Neeraj Agrawal, the Battery general partner who is joining Tealium’s board, also led the firm’s investment in Omniture, the Web analytics business acquired in 2009 by Adobe Systems for more than $2.1 billion. “Battery gets analytics, and they believe [tag management] is going to be a second act,” Behnam says.
Behnam told me most enterprise-class websites (operated by corporations, government agencies, and other large organizations) are carrying between 20 and 30 vendor tags on their Web pages. The tracking code that makes up such tags is part of the … Next Page »