Founder, The Haul Company
Director, Silicon Flatirons Centers' Entrepreneurship Initiative
Managing Director of Hatteras Discovery and Venture Partner at Hatteras Venture Partners
Vice President for Corporate Engagement, Rose-Hulman Institute of Technology
The San Diego MIT Enterprise Forum and San Diego Sports Innovators are hosting a case study on EllipitGO and the challenges of managing rapid expansion. ElliptiGO has developed a fitness device that provides a low-impact training experience outdoors. For ElliptiGO, the challenges include transitioning from primarily selling online to primarily selling through retailers. The question is whether to grow international sales through distributors or wholly-owned subsidiaries. Online registration is here.