The Active Network Stops for Overhaul Following a Decade of Acquisitions

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Andy George, The Active Network’s vice president of technology. “It does represent a shift in spending priorities in that we are spending a far larger percentage on development than we have in the past,” Alberga says, but it doesn’t mean the company has stopped making acquisitions. The company operates primarily in North America, with a small business in Europe (less than $10 million in annual sales), as well as offices in Europe, Australia, New Zealand, and Singapore. “Everything we build now is built with internationalization and globalization in mind,” Alberga says.

The private company also provided a few numbers that give an indication of the scale of The Active Network’s operations:

—45 million: The number of transactions done last year on Active Network systems.

—7 million: The number of unique visitors each month to the company’s consumer websites, which include,,, and others.

—75,000: The number of customers using Active Network’s Web-based services.

—$245 million: Annual revenue in 2009. (The year the company became profitable.)

—$173 million: Annual revenue in 2008.

—44 states: The number of states for which the Active Network’s ActiveOutdoors division processes hunting and fishing licenses and/or campground reservations.

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Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at or call (619) 669-8788 Follow @bvbigelow

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  • Baughman

    I know a software engineer at the company. Indeed, he is pounds down the bear claws.

  • The Keck

    I am a software engineer at the company. I too pounds down the bear claws.

  • chukapriest

    I am pounds down the bear claws also. With Diet Coke With Lime!

  • drfeu

    I am pounds down the bear claws with identity theft!

  • chukapriest

    Go home, Doctor Fire, you’re drunk… with power!

  • Arch Fuston

    I am a well respected Software Engineer at Active. And I’ll have you know that I am very fit. We run, cycle, and triathalonize during lunch every day.

  • Homer Simpson

    I too am a Software Engineer at Active. I don’t eat bear claws from the vending machine. I get them from Dunkin.

  • Nick

    My skin is opaque! How dare you sir.

  • Irony

    I’m imagining finance articles written by pudgy and translucent-skinned bloggers who feed at night on bear claws from the snack machine. Kettle meet pot. Prejudice much?

  • chukapriest

    You don’t work for Active, “Nick”! Nice try, but we can see right through you!

  • drfeu

    Hey chuka. Where do you want to go for lunch today?

  • The Keck

    My heavy amounts of bear claw consumption has unfortunately led to some gastrointestinal problems.

  • chukapriest

    The Keck, you need to ease off the heavy stuff. Time to switch over to all-natural organic danishes, sandwiched between pop-tarts. The pop-tarts should be s’mores flavored. Good for the colon.