The Active Network Stops for Overhaul Following a Decade of Acquisitions

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its legacy software as a service infrastructure with a more sophisticated SAAS architecture. The new software technology will establish a common approach for many billing, financial, and back-office functions, while also giving The Active Network more flexibility to rapidly develop software tools for a new customer and to expand the capabilities of customers with high-demand events. He estimates the cost of the

Dave Alberga

Dave Alberga

four-year development effort at $80 million to $90 million, and calls it “a very, very big spend, especially at a time when the economy is through the floor.”

The project makes sense, especially for an Internet company that has made roughly 50 acquisitions of varying sizes since it was founded in 1998. Or, as Alberga puts it, “It feels like we’ve ingested a lot and now we need to be doing some digesting.”

He explains, “Of the technologies we’ve built from the ground up, much of it is 10 years old now, and much of what we acquired is older than that. We need to start all over, hit reset, and take this services-based approach to the infrastructure.”

Alberga says the company has added “hundreds of developers, who are working exclusively on the project,” which is headed by … Next Page »

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Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at or call (619) 669-8788 Follow @bvbigelow

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  • Baughman

    I know a software engineer at the company. Indeed, he is pounds down the bear claws.

  • The Keck

    I am a software engineer at the company. I too pounds down the bear claws.

  • chukapriest

    I am pounds down the bear claws also. With Diet Coke With Lime!

  • drfeu

    I am pounds down the bear claws with identity theft!

  • chukapriest

    Go home, Doctor Fire, you’re drunk… with power!

  • Arch Fuston

    I am a well respected Software Engineer at Active. And I’ll have you know that I am very fit. We run, cycle, and triathalonize during lunch every day.

  • Homer Simpson

    I too am a Software Engineer at Active. I don’t eat bear claws from the vending machine. I get them from Dunkin.

  • Nick

    My skin is opaque! How dare you sir.

  • Irony

    I’m imagining finance articles written by pudgy and translucent-skinned bloggers who feed at night on bear claws from the snack machine. Kettle meet pot. Prejudice much?

  • chukapriest

    You don’t work for Active, “Nick”! Nice try, but we can see right through you!

  • drfeu

    Hey chuka. Where do you want to go for lunch today?

  • The Keck

    My heavy amounts of bear claw consumption has unfortunately led to some gastrointestinal problems.

  • chukapriest

    The Keck, you need to ease off the heavy stuff. Time to switch over to all-natural organic danishes, sandwiched between pop-tarts. The pop-tarts should be s’mores flavored. Good for the colon.