EcoDog Angel is Former Utility CEO

EcoDog, a Vista, CA-startup developing a “watchdog” device to help consumers monitor their electricity use, inaugurated its plans to raise $5.6 million in angel funding today by naming its first angel investor. CEO Ron Pitt, who founded EcoDog in his garage four years ago, told me Tom Page, the former chairman and CEO of San Diego Gas & Electric and its corporate parent Enova (now Sempra Energy) made an undisclosed investment in the startup. Pitt says he developed the FIDO Home Energy Watchdog system, which is installed at the breaker panel to monitor energy consumption on every circuit. The device also uses the home’s own electrical wiring—and not the Internet—to send recommendations for conserving energy to the homeowner’s computer.

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at or call (619) 669-8788 Follow @bvbigelow

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