Zeta Interactive Secures $45,000,000 New Funding Round
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=40ddb49a-567a-4825-99fa-cdf058d8fc52 -
Date
9/2/2016 -
Company Name
Zeta Interactive -
Mailing Address
185 Madison Ave. 5th Floor New York, NY 10016 USA -
Company Description
Zeta Interactive is a data-driven marketing technology pioneer whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. -
Website
http://www.zetainteractive.com -
Transaction Type
Venture Equity -
Transaction Amount
$45,000,000 -
Transaction Round
Undisclosed -
Proceeds Purposes
The new financing will fuel the integration of Impact into Zeta’s Gartner Magic-Quadrant-rated platform, grow its market penetration in the US, UK and International markets and accelerate the company’s strategic acquisition strategy. -
M&A Terms
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Venture Investor
GSO Business Group -
Venture Investor
Cerberus Capital Management -
Venture Investor
PNC Bank -
Venture Investor
National Association of College Stores
