Moat Secures $50,000,000 New Financing Round

  • Feed Type
  • Date
    3/21/2016
  • Company Name
    Moat
  • Mailing Address
    228 Park Ave South New York, NY 10003 USA
  • Company Description
    Moat has a proxy for attention. It can generate a heat map of where people hover their mouse over an ad, and where they click as well. A date Moat offers these heatmap analytics to brand advertisers, to help them figure out which display ads are the most engaging and to give them tools to fix the ones that are not working.
  • Website
    http://www.moat.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $50,000,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    Moat is focused on building out its technology aimed at developing this potential new ad currency, as well as hiring. The plan is to double staff this year.
  • M&A Terms
  • Venture Investor
    Insight Venture Partners
  • Venture Investor
    Undisclosed

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