EBay Acquires Pinterest-style Curation Platform Svpply
E-commerce giant eBay (Nasdaq: EBAY) in San Francisco said in a blog post Thursday it has acquired New York-based startup Svpply for undisclosed terms. Svpply, which once hailed from Boston, uses bookmarklets to daily curate a collection of some 3,000 stylish products such as apparel, accessories, and gadgets from around the Web. It is kind of like a mashup of Fab.com in New York and Pinterest. Founded three years ago, Svpply’s backers include Spark Capital, Founder Collective, SV Angel, and individual investors. EBay said in the blog post the acquisition of Svpply, along with last November’s acquisition of recommendation engine Hunch, gives it a growing foothold in New York.