HookLogic Obtains $9,500,000 New Round

  • Feed Type
  • Date
    9/8/2011
  • Company Name
    HookLogic
  • Mailing Address
    455 Broadway 4th Floor New York, NY 10013
  • Company Description
    HookLogic was founded in 2004 with the goal of understanding and influencing shopper decisions.
  • Website
    http://www.hooklogic.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $9,500,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    The funding will be used to further develop its unique Software-as-a-Service (Saas) platform that has underpinned the company’s record growth in the first half of 2011, and aggressively expand its business across the retail, travel and automotive sectors in North America and Europe.
  • M&A Terms
  • Venture Investor
    Bain Capital Ventures

Trending on Xconomy