Operative Obtains $10,000,000 New Funding Round

  • Feed Type
  • Date
    2/24/2011
  • Company Name
    Operative
  • Mailing Address
    40 West 25th Street 10th Floor New York, NY 10010
  • Company Description
    Operative enables interactive publishers and agencies to meet the demands of an increasingly dynamic Internet marketplace and to improve their bottom lines by providing expert management of ad operations through their industry-leading technology and truly obsessive service.
  • Website
    http://www.operative.com
  • Transaction Type
    Debt, Venture Equity
  • Transaction Amount
    $10,000,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    The funding follows the recent Solbright acquisition and launch of Operative.One and will support further growth and expansion initiatives. Secondly, Operative will also use the new capital to enhance its offerings to both supply side platforms (in other words, publishers) and demand side platforms (agency trading desks and their intermediaries).
  • M&A Terms
  • Venture Investor
    Orix Venture Finance
  • Venture Investor
    Undisclosed

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