EXOME

all the information, none of the junk | biotech • healthcare • life sciences

How Google+ Could Transform Healthcare & Medicine

Opinion

(Page 3 of 3)

using a Google+ enabled blood pressure monitor. The data from the blood pressure monitor could be tagged with certain information from the personalized health record, anonymized and sent to a central database for correlative analysis. The PatientsLikeMe website (screenshot below) shows user-reported data on the efficacy of Gabapentin for treating various symptoms. Now imagine predicting efficacy of therapies by finding correlations with genomic data: a personalized medicine revolution, fueled by the patients themselves.

Self-reported data to fuel the personalized medicine revolution (PatientsLikeMe Gabapentin Treatment Report, August 2011. Screenshot courtesy PatientsLikeMe)


4. Acquire PatientsLikeMe

Google+ could benefit from a framework to allow patients to gain insight into their own health through data analytics on aggregate data. PatientsLikeMe has already done the legwork in developing novel health analytics tools and a huge and growing dataset. A PatientsLikeMe acquisition would ensure that Google would hit the ground running; new users would already have access to insightful health information.

In April, 2011, PatientsLikeMe opened its site to all comers, healthy or not. Now over 1000 diseases are represented there. But we think that the lack of incentive for adoption by healthy people will make it tough for the site to keep expanding its user base at high rates. If the platform is integrated into Google+, the number of users could grow to an astonishing level. Assuming that Google+ gains a user base of millions of people, aggregate data on basic biometrics could allow very interesting trends to emerge. If only 0.1% of Google users take advantage of the platform, that would make it much larger than PatientsLikeMe is today.

PatientsLikeMe’s business model (Screenshot courtesy PatientsLikeMe)


Conclusion

We suspect that when Google Health went dark, its engineers did not lose their jobs. Instead, they may have been integrated into a project with much bigger ambitions, namely Google+. Google’s large user base provides the key to allow platforms like PatientsLikeMe to expand further than they could have otherwise, and thereby provide greater benefit to patients and doctors alike.

At last year’s Partners HealthCare Personalized Medicine Conference at Harvard Medical School, we still remember a resounding frustration in the air that there was no way to turn personalized medicine and healthcare into a concerted effort between physicians, healthcare providers, patients, government, pharma, biotech, insurance and academia. A user-driven, shared data platform could bring it all together, and Google may be able to show the way forward.


Rich Whalley (rwhalley@cbtadvisors.com) is an associate at CBT Advisors, a boutique consulting firm in Cambridge, MA. Rich graduated from MIT in 2010 with a Bachelor of Science in Chemistry.

Single PageCurrently on Page: 1 2 3 previous page

By posting a comment, you agree to our terms and conditions.

  • dondiba

    hi,
    i’am an md, and i think the time of a web based patient centered medicine has to come :
    already, when a new epidemic flu begins, the number of google requests about ‘flu’ increase in the area. so than google is first informed of it -before the CDC-
    if a standardised personnal medical file is available for every one, readable by the chosen physician, an accurately documented, with possibility of performing statistical analysis, we will have a new, more actual, definition of diseases, and we’ll be able to assess soon the best treatments, strategies…

  • Jim

    I really don’t think you can grasp the complexity and volume of applications used in healthcare. Google+ could help with some analysis but what you suggest is being done already.

  • beatlbabe

    where is your +1 button so i can share this.

  • Ross

    Also, Facebook just updated to have selective sharing.

  • rose

    MY HIV DISEASE WAS CURED BY PROPHET UKPOYAN FROM AFRICA, WITH HIS HERBAL
    HEALING SPELL/ (dr.ukpoyanspellhome@gmail.com ). DR ukpoyan is the only
    Dr who could ever get my HIV-AIDS cured with his healing spell, I have
    tried almost everything but I could’nt find any solution on my disease,
    despite all these happening to me, I always spend a lot to buy a HIV
    drugs from hospital and taking some several medications but no relieve,
    until one day I was just browsing on the internet when I come across a
    great post of! Michelle! who truly said that she was been diagnose with
    HIV and was healed that very week through the help of these great
    powerful healing spell doctor, sometime I really wonder why people
    called him Papa ukpoyan, I never knew it was all because of the great
    and perfect work that he has been doing that is causing all this. so I
    quickly contacted him, and he ask me some few questions and he said a
    thing I will never forget that anyone who contacted him is! always
    getting his or her healing in just 6 hours after doing all he ask you,
    so I was amazed all the time I heard that from him, so I did all things
    only to see that at the very day which he said I will be healed, all the
    strength that has left me before rush back and I becomes very strong
    and healthy, this disease almost kills my life all because of me, so I
    will to hospital to give the final test to the disease and the doctor
    said I am HIV negative, I am very amazed and happy about the healing Dr
    ukpoyan gave to me from the ancient part of Africa, you can email him
    now for your own healing too at: (EMAIL HIM ON:
    dr.ukpoyanspellhome@gmail.com THANKS