Tweets from the Edge: The Ins and Outs (and Ups and Downs) of Twitter
If you already know all about Twitter—if you spent mid-March in Austin tweeting away with your pals at South by Southwest, if you can explain the differences between Twhirl and Twitterrific and Tweetdeck, and if you’ve already mastered thinking in 140-character fragments—this week’s column is not for you. It’s for all the other people, the ones who have recently been coming up to me—their resident technology columnist—and asking “What is Twitter, anyway, and why should I care about it?”
For the uninitiated, here’s a simple way to think about Twitter. It’s a tool for mass-mailing postcards to everyone who cares enough about you to sign up to receive them. These people are called your followers. At the same time, it’s a tool for collecting postcards from the people you care about—the people you follow. The thing is that on Twitter, the postcards are electronic, they can carry no more than 140 characters of text, and they’re delivered very fast, many times a day, no postage necessary.
Now, if you look at the history of actual postcards, there are some interesting parallels to the emergence of Twitter. Postcards were invented in the late 1860s (in the Austro-Hungarian Empire, of all places), but for decades, only government postal services were allowed to print and sell them. Around the turn of the century—1898 in America, 1900 in Japan—private companies finally obtained the right to publish postcards. This not only led to an explosion of creative postcard designs, but encouraged millions of people to adopt this abbreviated form of communication, which was much more convenient than putting a letter in an envelope. In 1908, Americans sent one another 677 million postcards—more than seven per citizen.
The Internet was conceived by government scientists in the late 1960s and was handed over to the private sector in the late 1980s. Twitter came along more or less on schedule in 2006. Like postcards, Twitter messages—“tweets” in the parlance developed by Twitter users—are brief by necessity. They’ve caught on in part because they’re so much easier to generate than the alternative: e-mail messages with hundreds or thousands of recipients into the cc: line. And as with postcards, no one really expects a response to their tweets.
Twitter messages are breezy, entertaining, and only occasionally informative—you’d never use Twitter for something important like, say, inviting a friend to dinner. Tweets are also ephemeral—they’re usually glanced at and forgotten, which is necessary, since if you follow lots of people, you likely get hundreds of tweets a day. (You can check them on your page at Twitter.com, or you can use a specialized desktop Twitter “client” like the aforementioned Twhirl, Twitterrific, and Tweetdeck.) So Twitter isn’t at all like your e-mail inbox, where each message demands some kind of action. It’s more like a constantly flowing stream that you can dip into at your leisure.
If tweets are so trivial, then why should you care about Twitter? The truth is that right now, you don’t need to, any more than you care about postcards. Sitting out Twitter is not going to cripple your career or leave you socially isolated in the way that sitting out e-mail or the Web might.
On the other hand, Twitter is undoubtedly the most unexpected and fast-growing social phenomenon on the Internet of 2008-2009. It’s probably here to stay, in one form or another, and could turn out to be just as significant as wikis, blogs, and social networks. (Interestingly, one of the founders of Twitter, Evan Williams, was also the co-founder of Blogger, which made the first easy-to-use blog publishing tool.) So if you want to understand how millions of people are experiencing cutting-edge social media today, you should probably sign up for a Twitter account and start following a few people. You can follow me by going to www.twitter.com/wroush and clicking the “Follow” button.
What’s not to like about Twitter? Well, for one thing, it can quickly lead to what you might call “communication saturation” or “Twitter litter.” It might nice to receive one or two postcards from your friend who’s vacationing in Greece. But if he sends you eight postcards from Athens, seven from Santorini, and five more from Mykonos, you’ll start to think he’s a little weird. In the same way, many people tweet too often, about matters that—no matter how piquantly phrased—fall below the threshold of interest to other busy humans. (A recent Current SuperNews cartoon, embedded at the end of this column, makes wicked fun of this kind of Twitter self-absorption.)
Luckily, it’s easy to unfollow Twitter bores. In my own experience, there are plenty of people who tweet with more care, sharing insights and factoids that are truly likely to engage or enlighten their followers. And if you want to witness a genuine wisdom-of-crowds moment, wait until you have a few hundred followers, then tweet a frantic request like “Help, my TiVo erased Nip/Tuck, is it online somewhere?” or “Quick, I need a limerick about bowling.” You’ll get a wealth of useful, or at least good-humored, responses.
By the way, you can ignore Twitter’s own description of what Twitter is about: “A service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” It may have started out that way—and some people still use it that way—but the fact is that there are now as many different styles of tweets as there are styles of blogs. People share anecdotes, links, complaints, jokes, regrets, music and movie reviews, life’s little triumphs and defeats, even breaking news—the first pictures of the splashdown of US Airways Flight 1549 in the Hudson River came from a camera-phone owner using Twitpic (a Twitter-based photo-sharing service).
There is one question about Twitter I can’t answer, and that’s whether the company will ever find a way to make money on the platform. (Its venture investors must hope so. Boston’s Spark Capital, New York’s Union Square Ventures, Seattle’s Bezos Expeditions, and Japan’s Digital Garage have together poured more than $22 million into Twitter.) There was word in the Wall Street Journal this week that Twitter plans to introduce paid commercial accounts that would offer more features than free accounts. But it wasn’t clear from the WSJ article when this might happen, or what the extra features might be.
All I can say about this is that if Twitter does create a class of grownup, paying customers, it had better be ready to provide them with grownup customer support. Right now Twitter’s help desk is essentially useless. Here at Xconomy, I’ve been working for more than a month to get Twitter to evict a squatter who set up a Twitter account under the name “Xconomy.” My first help ticket, submitted February 27, went unanswered for more than three weeks. I eventually learned that the issue had been marked in Twitter’s help system as resolved—but when I read the accompanying note, I discovered that Twitter had merely given up. “Twitter Support is closing older tickets in order to get an accurate idea of current problems,” said the cheery note. “Due to a ticket backlog, Twitter Support may’ve been unable to respond to your request in a timely manner. Our apologies!”
I certainly understand the pressure of laboring under a huge queue of messages. Heck, just a few weeks ago, I wrote a column about my own decision to declare e-mail bankruptcy and start fresh with an empty inbox. But if you’re a tech company, I don’t think that just throwing out all your old help requests is an effective way to deal with your backlog.
Adding to my annoyance, Twitter also closed out my second help request without actually resolving it. This time their “solution” was to send me a couple of automatically generated e-mail messages that picked up on keywords in my ticket but had nothing to do with my actual problem. Twitter, if you’re listening: Now would be a good time to smooth this all out, before I get really ticked off.
The customer-support issue leads to a bigger question. Given that Twitter, the company, has no clear path to monetization and no real record of reliability or responsiveness, I think it’s legitimate to wonder how long Twitter, the social phenomenon, can keep gaining momentum. If tweeting is truly fundamental—that is, if Internet users start to think of it as a basic feature of the Internet comparable to e-mail or instant messaging, as I believe many already do—then it may turn out to be too important to leave to Twitter. The Internet community has well-established ways of dealing with such situations: either the original owner of the technology hands control over to a non-profit standards body, or the open source community creates a non-commercial equivalent and everyone switches. It will be interesting to see which of these happens with Twitter.
Meanwhile, Twitter’s millions of users will keep tweeting away. It’s too addictive to stop. (If you want to get serious about it, check out this blog post yesterday from Don Dodge, about Twitter tips from Guy Kawasaki, who has 94,000 followers.) So try it out—and send a 140-character postcard my way.
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