Professor, Michigan State University
Director, Life Sciences Institute, University of Michigan
Nobel Laureate, Professor of Biology, Caltech
Managing Director of Hatteras Discovery and Venture Partner at Hatteras Venture Partners
Janet Tyler, president of Airfoil Public Relations, will describe 10 ways that companies incorporate social media into their business strategies to gain new corporate customers, strengthen and broaden existing customer relationships, and bolster their reputations in their industry. Microsoft Senior Public Relations Manager Amy Messano will detail how Microsoft used social media to grow and develop its partner channel, target the SMB customer segment, and successfully launch products.