Chair, Department of Chemical Physiology, The Scripps Research Institute; Co-director, Center for Physiological Proteomics, The Scripps Research Institute
President and CEO of the Central Indiana Corporate Partnership
CEO and Co-Founder, Tamr
Founder, The Haul Company
Janet Tyler, president of Airfoil Public Relations, will describe 10 ways that companies incorporate social media into their business strategies to gain new corporate customers, strengthen and broaden existing customer relationships, and bolster their reputations in their industry. Microsoft Senior Public Relations Manager Amy Messano will detail how Microsoft used social media to grow and develop its partner channel, target the SMB customer segment, and successfully launch products.