Perfecto Mobile Adds $35M to Test Apps Before They Reach Users

A buggy mobile app is one of the surest ways to turn off consumers.

Perfecto Mobile helps businesses troubleshoot an app before it gets in the hands of users, then enables them to monitor and analyze performance after the app is released. And the Woburn, MA-based company just got a big boost from investors, to the tune of $35 million.

The funding round was led by new investor Technology Crossover Ventures (TCV), with participation from previous investors FTV Capital, Carmel Ventures, Globespan Capital Partners, and Vertex Ventures. Perfecto has now raised $92.8 million total from investors, founder and CEO Eran Yaniv wrote in an e-mail message.

The company’s products include a virtual lab for testing the app quality. The cloud-based system runs these automated tests on thousands of smartphones and tablets housed in Perfecto’s data centers, Yaniv said. Putting actual devices through a series of potential real-world scenarios is meant to better detect problems that might befall end users.

Perfecto said it runs more than 1.2 million tests each month. It has more than 1,500 customers, including Discover, PayPal, Reuters, T-Mobile, and Weather.com.

“Increasingly, digital engagement is the way brands directly interact with customers, and as a result, those interactions are having a significantly greater impact on business success,” TCV principal John Doran said in a press release. “As the pressure to meet customer expectations rises, so does ensuring the quality of each digital experience, especially across mobile channels.”

Perfecto’s backers are betting that the company has what it takes to beat competitors like Applause and Testdroid. The new money could help. Perfecto said it will use the funds to develop more products, hire more people, and expand its physical footprint.

Perfecto has doubled its staff over the past year, growing to 252 employees, including 68 in the Boston area. It plans to hire another 100 or so worldwide in the next year, including engineering, sales, and marketing positions, Yaniv said.

Perfecto’s recent personnel moves include hiring Rainer Gawlick as president and Ofer Karp as senior vice president of engineering, both new roles in the company. Gawlick has held executive roles at companies like SolidWorks, Sophos, and Intralinks. Karp, based in Israel, previously worked in software development for Hewlett-Packard.

Perfecto said it plans to open new offices and data centers in Australia, China, Japan, and Canada.

Jeff Engel is a senior editor at Xconomy. Email: jengel@xconomy.com Follow @JeffEngelXcon

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