Pixability Pumps Up in Video Marketing With $18M More

It’s been a long, interesting ride for Boston-based Pixability, a video marketing startup led by founder and CEO Bettina Hein (pictured). Now the market may finally be ready for the startup’s technology.

The company has just raised an $18 million Series C round led by Jump Capital and Edison Partners. The new money brings Pixability’s total raised to about $28 million.

The deal coincides with trends that have been building for years: advertising dollars are shifting from TV to online media, and digital video is becoming increasingly prevalent in daily life.

Those trends have driven Pixability to move away from its early model of helping small businesses make marketing videos, and towards working with big brands and agencies to optimize their video ad-buying and marketing campaigns. The company’s customers now include L’Oréal USA, Puma, Viacom, and Publicis Groupe.

“Our technology proves the business value of a data-driven video marketing strategy,” Hein says in a statement. “We predict online video’s dominance will expand further over the next few years as more consumers cut the cord, and more providers offer over-the-top services.”

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and Editor of Xconomy Boston. E-mail him at gthuang [at] xconomy.com. Follow @gthuang

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