Boom or Bust? 11 Big Bets on the Future of Boston Tech
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HQ: Cambridge, MA (moving to Boston in 2012)
CEO: George Bell
Amount raised: $121.5M
Investors: General Catalyst, Summerhill Venture Partners, Redpoint Ventures, Valhalla Partners, WPP, AllianceBernstein, Keating Capital.
What it represents: The future of targeted mobile advertising.
Why it wins: The mobile ad market is finally taking off. Will Amazon.com buy Jumptap for a big multiple, or is there an IPO in store?
Why it loses: It’s a latecomer to mobile ad networks (it did mobile search before); this is a very crowded field.
|Photo courtesy of Jumptap|