Boom or Bust? 11 Big Bets on the Future of Boston Tech
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HQ: Cambridge, MA
CEO: Brian Halligan
Amount raised: $65.5M
Investors: General Catalyst, Matrix Partners, Sequoia Capital, Google Ventures, Charles River Ventures, Salesforce.com.
What it represents: The future of marketing technology for businesses.
Why it wins: Strong talent magnet, leadership, and culture; more revenue than Yammer (bought by Microsoft for $1.2B).
Why it loses: Crowded and noisy sector. Will a big acquirer pay enough to save the firm from an IPO?
|Photo courtesy of HubSpot|