Fashion Tech Startups Emerging From Harvard Business School Runway in Droves---the (Fashion) Slide Show

2/14/12Follow @xconomy

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Go Try It On — CEO and founder Marissa Evans (HBS ’08) says, “HBS helped me to be able to understand the different components that go into starting a company.” But most of her classmates were more likely to go to hedge funds and consulting firms. Go Try It On, launched in 2010, offers a platform for women to share outfit choices and get a second opinion. Evans, who started a T-shirt company in college, worked for the marketing agency Digitas after business school but quickly decided to “get back into the startup culture.” Go Try It On is backed by Index Ventures, SPA Investments, and others.

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  • There’s also StyleForHire run by Sloan MBA Cindy McLaughlin

  • Thanks James! More keep coming out of the woodwork…

  • Minimum Viable Product Fund, which provides mentoring and funding of up to $10,000 to student startup teams rocked the event. I heard about the event from my friend who visited the event it was really an awesome festival for fashion lovers. is also a one stop shopping destination for fashion lovers in India.

  • Great inspiration!

  • Mike manic

    the bubble is back!

  • Big props to Katia Beauchamp ( and Hayley Barna for bringing fashion and tech to new levels!

  • Love this article. Thank you!

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    Alexis Maybank and Alexandra Wilkis Wilson together make a huge impact on the fashion world. Both of them have set relevant trends in their own work field It is nice to read good words written on them.

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