Fashion Tech Startups Emerging From Harvard Business School Runway in Droves---the (Fashion) Slide Show

2/14/12Follow @xconomy

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Stitch Fix — Based in San Francisco, this startup is an outlier. Founder Katrina Lake (HBS ’11) calls the company “wine of the month meets Netflix.” Taking customer fashion preferences, and a bit of “adventure,” seed-funded, beta-mode Stitch Fix delivers a handful of accessory and clothing items—with an average price point of $65—to customers’ doors. Users have to opt in to the monthly service, and have the freedom to return the entire selection, less a $20 styling fee. The aim is to bring consumers who live far from fashion hubs the experience of shopping at a “chic boutique,” and help brands “reach and acquire people who will really love and value them,” says Lake. She formerly worked for the fashion-focused Web startup Polyvore, started developing Stitch Fix with J Crew veteran Erin Flynn while still in business school, and predicts that traditional retailers will be increasingly toying with e-commerce models.


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  • There’s also StyleForHire run by Sloan MBA Cindy McLaughlin

  • Thanks James! More keep coming out of the woodwork…

  • Minimum Viable Product Fund, which provides mentoring and funding of up to $10,000 to student startup teams rocked the event. I heard about the event from my friend who visited the event it was really an awesome festival for fashion lovers.
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  • Great inspiration!

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  • Big props to Katia Beauchamp (http://katiabeauchamp.com/) and Hayley Barna for bringing fashion and tech to new levels!

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