Prospectiv Picked Up by Affinion for $30M

Affinion Group, a marketing and customer engagement company based in Stamford, CT, said today it is acquiring Wakefield, MA-based Prospectiv Direct, an online marketing firm that owns Eversave, a daily-deals website that’s active in 20 U.S. metro areas. The price of the acquisition is $30 million plus earn-outs over the next two years; the deal is expected to close sometime this quarter. Prospectiv started in 1999 and is led by CEO Jere Doyle.

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and Editor of Xconomy Boston. E-mail him at gthuang [at] Follow @gthuang

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