Gemvara Lands $15,000,000 Series C Financing Round

  • Feed Type
  • Date
    3/23/2011
  • Company Name
    Gemvara
  • Mailing Address
    92 Hayden Avenue Lexington, MA 02421
  • Company Description
    The term Gemvara is inspired by the ancient Sanskrit word for wish, vara. Every beautiful piece of jewelry that Gemvara sells is available as you wish: customized to suit your style.
  • Website
    http://www.gemvara.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $15,000,000
  • Transaction Round
    Series C
  • Proceeds Purposes
    Founder and CEO Matt Lauzon said the funds will be used to build algorithms that help the site understand what jewelry users like, with the goal of bringing users back for repeat visits, and encouraging fine jewelry purchases on more frequent occasions.
  • M&A Terms
  • Venture Investor
    Balderton Capital
  • Venture Investor
    Highland Capital Partners
  • Venture Investor
    Canaan Partners

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