Backupify Snaps Up TweetBackup to Strengthen Position in Cloud-Based Data Archiving
Backupify, a Cambridge, MA-based provider of online technology for backing up e-mail and social networking data, announced today that it has acquired TweetBackup, a Sweden-based service that automatically backs up users’ Twitter posts daily. Financial terms weren’t disclosed for the deal, which went through in October and is meant to help Backupify maintain its edge in the cloud-based data backup and management arena.
It’s another move into a major social media platform for Backupify, which operates out of the same building as Xconomy headquarters. Last week the firm announced it released a backup and archiving service for Facebook Fan Pages, geared toward businesses that need to track their activity on the social networking site. Backupify has offered a Twitter archiving service before, but says that the TweetBackup acquisition brings its total user base to more than 100,000. TweetBackup, which archives Twitter lists, messages, and photos, will continue to operate as a standalone product, and its users will gain access to Backupify’s customer service team, according to today’s announcement.
Backupify, which moved to the Boston area from Louisville, KY, this past spring, started in 2008 as a free service geared toward consumers, but has shifted to include companies in its customer base. In the summer it announced a new service for backing up data found in Google Apps like Gmail, Docs, and Calendar, targeted toward small- and medium-sized businesses.