Visible Measures Corp. Secures $10,000,000 Series C Financing

  • Feed Type
  • Date
  • Company Name
    Visible Measures Corp.
  • Mailing Address
    25 Kingston St, 5th Fl Boston, MA 02111
  • Company Description
    Visible Measures Corp. (VMC) is helping to revolutionize the way publishers, advertisers, and audiences engage with Internet delivered video. Our Video Experience Measurement (VXM) suite of products provides objective 3rd party audience measurement across the new Internet TV landscape: millions of “channels”, massive audiences, evolving viewing patterns, and anytime / anywhere media delivery. We distill these video metrics into actionable analytics that assist in understanding audience behavior, improve customer targeting, and increase advertising ROI, while maintaining or improving the customer experience for end users.
  • Website
  • Transaction Type
    Venture Equity
  • Transaction Amount
  • Transaction Round
    Series C
  • Proceeds Purposes
    The company intends to use this new financing to accelerate its product development efforts, expand its customer relationships, and sustain expansion of its online video data coverage.
  • M&A Terms
  • Venture Investor
    Northgate Capital
  • Venture Investor
    General Catalyst Partners
  • Venture Investor
    Mohr Davidow Ventures

Trending on Xconomy