Visible Measures Corp. Secures $13,500,000 Series B Funding Round

  • Feed Type
  • Date
    1/28/2008
  • Company Name
    Visible Measures Corp.
  • Mailing Address
    25 Kingston St, 5th Fl Boston, MA 02111
  • Company Description
    Visible Measures Corp. (VMC) is helping to revolutionize the way publishers, advertisers, and audiences engage with Internet delivered video. Our Video Experience Measurement (VXM) suite of products provides objective 3rd party audience measurement across the new Internet TV landscape: millions of “channels”, massive audiences, evolving viewing patterns, and anytime / anywhere media delivery. We distill these video metrics into actionable analytics that assist in understanding audience behavior, improve customer targeting, and increase advertising ROI, while maintaining or improving the customer experience for end users.
  • Website
    http://www.visiblemeasures.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $13,500,000
  • Transaction Round
    Series B
  • Proceeds Purposes
    The company plans to use the additional funding to fuel expansion and growth. In conjunction with this funding, Bill Ericson, a managing partner of MDV, will join the company’s board of directors.
  • M&A Terms
  • Venture Investor
    MDV-Mohr Davidow Ventures
  • Venture Investor
    General Catalyst Partners

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