Bob Purcell is the Founder and CEO of Purcell & Associates, LLC., a Senior Advisory group specializing in advanced automotive and alternative energy investment projects. His company has been engaged with numerous clients including MidAmerican Energy Holdings, a Berkshire Hathaway Company; and Ener2, an emerging leader in the wind energy sector. Bob has also recently been elected to serve on the Board of Directors of Boston-Power, an award winning provider of next generation lithium-ion batteries.
Prior to founding Purcell & Associates in late 2008, Bob was the Vice President of Global Planning, Sales and Strategic Alliances at the General Motors Powertrain Group. He was responsible for business and technology planning worldwide for GM’s engine and transmission operations. His group also managed Powertrain’s $2 billion annual direct component sales and $1 billion technology licensing activities.
From 1994 to 2002, Bob led the GM Advanced Technology Vehicles Group (GM ATV). GM ATV was responsible for the development and production of the GM EV-1, the world’s first modern electric vehicle, which went into production in 1996. His group also developed and produced the S-10 Electric Truck, and developed the GM Precept Hybrid Vehicle, which was part of President Clinton’s Partnership for a New Generation of Vehicles (PNGV) program. Many of the technologies that were pioneered at GM ATV are still widely used today throughout the industry in electric, hybrid and fuel cell vehicles. In addition to his responsibilities at GM ATV, Bob also served as Chairman of the Board of the GM-Ovonic Advanced Battery Joint Venture.
Bob received his undergraduate degree from the Massachusetts College of Art and Design and his graduate degree from the Indiana University School of Business. He is also a graduate of the Executive Management Program at the Dartmouth College Tuck School of Business.
Michigan is beginning to take a more enlightened approach to economic development, with a stronger level of cooperation between academia, industry and government. It is now recognized that each of these... Read more »