The Good Jobs Snags $350K To Help Companies Promote Culture

4/22/14Follow @XconomyWI

[Updated 4/22/14, 1:13 p.m., to include executives’ full titles.] Milwaukee startup The Good Jobs has secured $350,000 in funding that will allow it to expand staff and step up marketing for its Web tools that help companies showcase their office culture to jobseekers.

The funding includes $180,000 from investors, led by Oshkosh, WI-based Angels on the Water and Milwaukee-based BrightStar Wisconsin Foundation, a nonprofit investment organization. The Good Jobs also received a $170,000 loan from the Milwaukee Economic Development Corp., the company said.

“This is a lead-generation year for us,” The Good Jobs co-founder and CEO Anne Nimke told Xconomy. “It’s all about customer acquisition and taking our website to [version 2.0].”

The startup is also hiring three full-time employees, growing staff to five full-time workers and one part-time, Nimke said.

The Good Jobs previously raised $268,000 in seed investment from local angel investors and Wisconsin startup accelerator Gener8tor, with Nimke also putting money in. The company graduated from Gener8tor’s inaugural three-month accelerator program in summer 2012 in Milwaukee, then launched its website in January 2013.

The Good Jobs started as an online jobs board, but pivoted during the Gener8tor program to become a Web marketing company, Nimke said. The startup helps employers—from small businesses to large corporations—publicly underline their company culture by earning up to seven electronic “badges,” including corporate responsibility, perks, career development, and fun.

The Good Jobs vets customers’ offerings through either an online application or an interactive seminar with various departments, like human resources and marketing. The Good Jobs primarily makes money by signing up customers to annual subscriptions that allow the companies to promote the badges in their online job postings, on their website, and through social media.

Company profiles, including badges, are also listed on The Good Jobs’ website. Job candidates can click on these badges and read detailed information about company characteristics, from the office foosball table to career training opportunities to examples of ways the firm gives back to the community.

The idea is to quantify a company’s culture, making it tangible for job candidates before they even fill out an application. Culture is a key consideration for jobseekers and an increasingly important battle that employers want to win in the war for talent, Nimke said.

“Jobseekers today are much more discerning in making decisions on where they want to be employed,” Nimke said. “ Jobseekers are wondering and need to know what to expect from the employer and … how it fits their lifestyle.”

Nimke and co-founder Betsy Rowbottom previously worked together at … Next Page »

Jeff Engel is the editor of Xconomy Wisconsin. Email: jengel@xconomy.com Follow @XconomyWI

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