Wisconsin Restaurant Ordering Platform EatStreet Raises $3.7M

2/14/14Follow @XconomyWI

EatStreet, the online restaurant ordering platform based in Madison, WI, has raised $3.7 million in a financing round, according to a document filed this month with the U.S. Securities and Exchange Commission.

Seventeen investors have taken part so far in the equity offering that could reach $5 million at close, according to the SEC filing.

EatStreet CEO Matt Howard did not immediately respond to a request for comment.

The company raised about $2.4 million in a Series A round last year, according to SEC documents. That round was led by Cornerstone Opportunity Partners, with participation by Great Oaks Venture Capital, Independence Equity, and gener8tor, the Wisconsin startup accelerator program with offices in Milwaukee and Madison, according to a TechCrunch report.

EatStreet was founded in 2009 by three University of Wisconsin-Madison students. It’s now in 31 states across the country, according to its website.

Similar to competitors like Chicago-based GrubHub, the startup provides an app that allows users to order food delivery from participating restaurants located throughout their city. Restaurants can also hire EatStreet to develop websites, apps, and a Facebook ordering tool for their individual businesses.

Jeff Engel is the editor of Xconomy Wisconsin. Email: jengel@xconomy.com Follow @XconomyWI

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