It’s been a busy week around here for the big tech companies. At Xconomy, we don’t usually report on things like product releases from Microsoft or sales figures from Amazon—our main focus is on new ideas, models, and companies—but readers need to understand where the big players are heading so they can see the gaps and opportunities for new businesses. So, for each of these pieces of mainstream tech news, I’ll tell you why savvy innovators and business leaders should care.

—Google (NASDAQ: GOOG) demonstrated its Web-based Chrome operating system for the first time in public yesterday. It won’t be available for another year, but the tech community is scrambling to understand all the implications. (Google’s Seattle engineers have contributed technology to the Chrome Web browser, helping to boost security—one potential advantage of a cloud-based operating system).

Sure, a fully cloud-based OS is a direct threat to Microsoft’s business model and the ecosystem of companies that support Windows. But more than that, it could reshape the landscape of online advertising by providing a new platform for launching ads on mobile devices, video channels (YouTube), and Internet TV. Perhaps the only thing that can slow down Google’s dominance on the Web is the federal government. In other words, this could get ugly.

—Microsoft (NASDAQ: MSFT) has teamed up with LinkedIn to provide info about your business contacts within Outlook e-mail. It’s all part of Microsoft’s Outlook Social Connector, an add-in that feeds you data from your social networks. Integrating e-mail with social networks and search is a fast-growing area, with startups like Gist in Seattle (backed by Paul Allen and Foundry Group) helping lead the way. Gist’s CEO T.A. McCann told TechFlash that he’s known about Microsoft’s effort for a while and doesn’t see it as a direct challenge. Gist’s offering is more advanced, he said, and it includes features like integrating with Salesforce.com and the iPhone. But startups and investors beware: if you’re in this crowded space, you better have a product that cuts through the noise and has a way to attract customers fast.

—RealNetworks (NASDAQ: RNWK) is in discussions with Viacom’s MTV Networks to sell off at least some of its stake in the Rhapsody music service, as first reported by PaidContent. In a regulatory filing, prompted by a tender offer to issue new stock, Real said it is in talks to reorganize the management structure and/or corporate governance of the division, which might mean giving up its majority ownership stake (51 percent) in Rhapsody. Back in September, digital-media guru Bill Baxter (now at Seattle-based Cozi) wrote in Xconomy about Rhapsody’s fierce competition with Pandora, iTunes, and piracy. Message to startups: the world of digital music services is probably not where you want to be.

—Amazon (NASDAQ: AMZN) has been busy ramping up operations ahead of the holiday shopping season. Its billion-dollar acquisition of Zappos is helping it expand into shoes and apparel, and its Kindle sales look poised to take off, especially now that Barnes & Noble’s competing e-book reader, the Nook, has sold out until January. Amazon has really become the business and technology model to follow in online retail and product search. While there is still room for e-commerce startups to compete in various niches, they would be wise to study how Amazon built its brand and customer relationships before branching out to the wider world of retail.

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Seattle-based venture capital firm Maveron has been in the news a lot this month. There have been reports about its latest stealth startup, which is a new type of e-commerce play. Another report from VentureWire said Maveron will be selling its shares in Motley Fool—a deal that will generate cash for Maveron, which led a $26.5 million financing of the online investing website in 1999. And then, just yesterday, I got a press release about Maveron expanding to San Francisco and Silicon Valley.

The VC firm, co-founded by Howard Schultz of Starbucks fame, is used to this sort of attention. But the San Francisco news was a bit confusing to me, because Maveron has been active in the Bay Area for a long time. As usual, the interesting stuff is in the follow-up. I had a chance to connect yesterday with Dan Levitan, a fellow co-founder of Maveron and the mastermind of the firm’s consumer-focused investment strategy. Besides the new San Francisco office, I also asked Levitan about the Seattle e-commerce startup his team is currently building; his outlook and themes in the consumer tech space; and his first fateful meeting with Schultz back in the early 1990s.

First, some basic stats. Maveron was founded in 1998 by Levitan and Schultz, and is best known for its early investments in eBay, drugstore.com, Shutterfly, and Cranium. Its current portfolio companies—there are 22 active around the U.S.—include Potbelly Sandwich Works, Pinkberry, LiveMocha, and Altius Education. The venture firm has about $750 million under management.

Levitan explained that opening Maveron’s San Francisco office has been a two-year process, but it doesn’t signify any shift in the firm’s geographic focus. “I don’t see this announcement as anything more than opening an office where we’ve already done business,” he said. “We’re one firm with two offices.”

The San Francisco office is headed by Amy Errett, a veteran of Olivia.com and E*Trade, who was announced as a Maveron partner last year. She is joined by new principal Ben Choi, who was previously with Storm Ventures, In-Q-Tel, and RRE Ventures. As Levitan puts it, instead of Errett flying up to Seattle four times a month, she’ll fly up three times a month (and the Seattle team will fly down the fourth week).

But Levitan emphasized that he’s looking in his own backyard for new investments as much as ever. “Seattle is an economy and region that’s very rich with groundbreaking, innovative consumer companies,” he said, pointing out obvious examples like Starbucks, Nordstrom, Amazon, and Costco. One less obvious company he mentioned was online real estate broker Redfin, which isn’t in …Next Page »

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The second half of 2009 provided a good measure of optimism, easing some of the pain investors felt toward the end of 2008 and in early 2009. The stock market has been volatile but up significantly overall. There are signs of increased lending activity. Mergers and acquisitions have picked up. And there’s a pulse in the IPO market.

Yet despite indications of recovery, we shouldn’t be lulled into thinking we’re over the crisis. The labor, housing, and consumer markets are still struggling. And there’s still plenty of fear and uncertainty as we emerge from the longest downturn since the Great Depression.

Keeping that cautionary note in mind, what do the recent positive strands of hope in the IPO, M&A, and credit markets tell us?

To begin with, a potential increase in IPO listings isn’t necessarily a signal that capital markets have returned to normal. Why? Because the companies coming to market are the best of the best, the ones who have survived the past 24 months of havoc and have continued to build on sound business fundamentals.

And that’s the point—we’re not out of the woods yet; every company that wants to go public isn’t going to succeed. After the initial IPO backlog is worked down, the next wave of public offerings, if any, will continue to present a challenge and will come from specific sectors that investors see as the leaders in potentially expanding markets—for example, health care services and technology, financial services, and software and software services. Other, more traditional companies that can provide a compelling investor advantage and return will also be in the IPO mix.

Job growth in the health services and education sectors and annualized spending growth in the equipment and software sectors—ranging from 10 percent to more than 30 percent from Q3 2008 to Q1 2009, and evidenced by recent quarterly earnings growth by industry leaders—give some hint of recovery as well as an indicator of where the money may flow in the near future. Still, even though many institutional money managers need to invest and are waiting for the right opportunities—including IPOs—don’t expect to see a boom.

In fact, it may end up that growth will be fueled more by the credit markets than …Next Page »

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There’s lots of buzz in the startup community about agile software development; there are software programs, books, and seminars on the topic, and even huge firms like IBM are now touting their “agile development solutions”. The general idea is to create a team and a software process that is flexible, quick, and adaptive to feedback from the market. Put stuff out there, collect feedback on what works, kill what doesn’t, improve what does, rinse and repeat.

But there’s a parallel trend occurring in the early stage technology market that hasn’t been talked about much. Programs like TechStars, Y Combinator, and Founder’s Co-op have been pioneering what I like to call agile organizational development. These “initiator” organizations provide founding entrepreneurs with an incredibly compressed calendar of iterative feedback on all aspects of their company. The feedback comes from a broad network experienced entrepreneurs who serve as mentors in these programs, and it comes often, regularly, and relentlessly.

Mentors in these programs provide feedback on the startup’s team, 30 second pitch, fund raising pitch, positioning, product, pricing—on just about every aspect of the organization. Some of the feedback is contradictory—just like market feedback can be. The TechStars program even has a name for the confusion that results from conflicting advice: “mentor whiplash”.

The net effect of all this mentor input is a set of organizations that adapt to market feedback much more nimbly than startup organizations of the past. This feedback cycle and the entrepreneurs’ response is what I’m calling agile organizational development, and my bet is that the companies that embrace it are much more likely to succeed than those that don’t.

These programs are all relatively new, and there aren’t any books or seminars on the topic yet—but I’m betting there will be.

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Craig Mundie is a geek, and I mean that in the best possible way. Microsoft’s chief research and strategy officer, the 17-year veteran of Redmond, WA, still talks like an engineer, throwing out terms like “heterogeneous machine architectures,” “GUIs” (graphical user interfaces), and “clouds and clients” like there’s no tomorrow. It’s kind of refreshing, given that he is in charge of setting the long-term agenda for one of the most powerful companies on the planet.

Mundie is in the midst of a weeklong tour of some top universities around the country. He called me yesterday from Cambridge, MA, where he had just finished a presentation to Harvard University students, faculty, and guests. He visits the University of Illinois at Urbana-Champaign (my alma mater) today, and comes to Kane Hall at the University of Washington tomorrow afternoon. It’s similar to the college tours Bill Gates used to do.

From what I can tell, the goal is to stir up interest in computer science, give audiences a glimpse of future computing systems as Microsoft sees them, and stimulate discussions about how these technologies can help solve some pressing global problems. (You can read more about Mundie’s tour and demos in this Seattle Times story.)

Besides hearing Mundie’s thoughts on computer science education and the future of computing, I wanted to drill down and ask him about the challenge of taking on Microsoft’s strategy development (after Gates stepped down last year) in the most difficult economic times in recent memory. I also wanted to ask him about the deeper culture of Microsoft, the renewed role of research in the company’s future, and the importance of nurturing relationships around the world—and his secret ally in that quest.

Here are some edited highlights from our conversation:

Xconomy: What are you trying to get across to university audiences on this tour?

Craig Mundie: In these presentations, I’m trying to get them to think not only about how computing evolves, but with that evolution, what kinds of problems will become approachable, and what are the new methods? Several things are evolving in parallel [and leading to more heterogeneous and complex machines]. That begets the requirement of how to do programming around parallel computing. With very high-scale computing facilities, the cloud and the client come together to form one system that people will program. They will use those things together with new display and sensing technologies.

Just as the GUI revolutionized computing, we could see a similar revolution with more natural interactions with machines, rather than just “type and point and click.” That will expand the number of people who can interact with computers. With the diversity, rooms can become computers [for instance]. You won’t think of them so much as a computer.

X: What are some of the global problems you think advanced computing will help solve?

CM: Beyond the computer science realm, I’ve talked about energy and the environment. I show one piece of research work we’re doing to compose computational models, a simplified climate model, at Princeton and Microsoft Research. It shows linkages between deforestation in the Amazon and atmospheric temperatures around the rest of the world. If you were a policy person, these kinds of things would give you tools to support your decision making.

In energy, we’re doing computer modeling and direct visualizations. I showed a model, loaned to us from TerraPower [the nuclear power firm spun off from Nathan Myhrvold’s Intellectual Ventures …Next Page »

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For Mik Kersten, it all started when he saw Maria Klawe speak at the University of British Columbia. It was the mid-1990s, and Klawe, a distinguished mathematician and computer scientist—now the president of Harvey Mudd College and recently appointed to Microsoft’s board of directors—was giving a lecture to students and faculty. “She talked about her hippie days traveling in India, and it convinced me to switch to computer science,” Kersten says.

Kersten was an undergrad at UBC studying anthropology. Today, he is the co-founder and CEO of Tasktop Technologies, a Vancouver, BC-based startup that is working to reinvent user interfaces for software developers and other knowledge workers so they can be much more productive. It is one of those quiet Northwest success stories you probably haven’t heard much about yet, but you will—Tasktop is profitable, and has recently signed a number of important deals with the likes of IBM and Microsoft.

The company’s basic idea is to organize work around tasks, instead of files, folders, or Web pages. Kersten’s “task-focused interface” builds tools and information around the specific task you are trying to accomplish—writing code to import digital media into a library, say, or analyzing trends in a database. Tasktop’s software automatically gathers screenshots, notes, e-mails, and other information related to the task at hand and puts it on your desktop in a single handy spot for reference. If you come back to the task an hour later, or a week later, your desktop is returned to where you left off.

It’s a far cry from the way most people work on tasks today, using tools that are glorified Windows Explorer or Mac Finder applications, or Outlook or Google search tools that make you scroll through tons of results, Kersten says. As a software engineer himself, he had felt quite a bit of personal pain. “I was getting bad RSI [repetitive strain injury] in my forearms,” he says. “I was spending more time looking for the information I needed to write code than actual coding.”

Kersten’s early career path took him to Palo Alto Research Center (formerly Xerox PARC) in Silicon Valley, where he worked on user interfaces until 2003. There, he was exposed to a technology called “degree of interest trees.” This is a type of interface that lets you navigate large, branching structures of information. The amount of detail displayed is based on your level of interest in each item, so you don’t get swamped with lots of information about low-priority matters. As Kersten explains, this “makes it easier for programmers to work with very complex systems”—like having to refer to millions of lines of code, or search through 100,000 files. “Programmers get completely overloaded with information,” he says. “It’s extremely difficult to find what they’re looking for.”

After a six-month stint at Bellevue, WA-based Intentional Software (billionaire Charles Simonyi’s company), Kersten decided to quit industry to do fundamental research on how to improve …Next Page »

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[This post also appears on OVP's blog---Eds.] The University of Washington’s Computer Science and Engineering (CSE) department’s Affiliates day is one of the most fun and rewarding days of the year for me as venture investor and geek. It involves a showcase of projects and research areas by professors and students and is a festival of creativity, new ideas, and engaged smart people. It is a day my colleagues and I look forward to every year.

Last Thursday’s meeting ended with a panel on “The Changing Face of Venture Capital” moderated by UW’s Ed Lazowska, who prompted us with a series of provocative questions. On the panel with me were Greg Gottesman of Madrona Venture Group, Ron Howell of WRF Capital, Bill McAleer of Voyager Capital, and Cam Myhrvold of Ignition Partners.

One of the first topics was the impact of the recession on startups and venture capital. Most VCs expressed the opinion that money was harder to find but that if you could get funded, it was a great time to start a company because skilled people were available, cloud computing providers such as Amazon have made it possible to do with less capital, and there were fewer competitors being funded. There was recognition that it has to be done with less, given the exit markets. But if anything, Greg Gottesman said Madrona is sticking to its model and not changing given a one-year blip.

Cam Myhrvold made the point that there were a lot of entrepreneurs using Amazon Web Services and open source to quickly bootstrap companies with much less capital than prior years. My comment was that if you play at the application layer using open source and AWS, you better think hard about marketing and customer knowledge since there are few technical barriers to entry.

One topic that was raised was why should entrepreneurs go for VCs over angels, money aside. I disagreed that money could be ignored and said that the quality of money was critical in these times. The recession has meant that almost all companies have needed more cash and, given that outside funding is tough, insiders had to step up. Many investors have not stepped up, which has made all VCs more conscious of the quality of their co-investors.

Ed asked what areas were particularly attractive for Seattle, and we got a consistent set of answers. Digital media, gaming, software, and the emerging areas of IT applied to green tech and IT applied to biology are core areas of interest. Each firm had its own areas of interest—for instance, Bill McAleer liked mobile apps and the application of social networks to the enterprise as one of his areas. Bill related a story from a recent trip to NYC where the cab driver was touting his favorite iPhone app—a map of all the public bathrooms. When asked about really innovative new ideas, Greg Gottesman mentioned 3-D printers and how his son was willing to empty his bank account to get one.

At OVP, we like the investment thesis that green tech and biology are becoming more compute-intensive, and that companies that can bring a view of IT applied to these areas are particularly attractive.

My conclusion from the evening is that Seattle is a great place for innovation and has a set of dedicated VCs who want to see a vibrant, risk-taking community. Each firm had its own areas of focus, some overlapping, but all were focused on creating great companies and skilled entrepreneurs here in Seattle. I left feeling that we were lucky to have UW CSE, a great research department generating innovative ideas, and a VC community very committed to fostering growth.

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Some tech companies seem to be at their best when things are at their worst. Those are the ones you really need to keep an eye on, especially in a recession. Isilon Systems is one of those companies.

The Seattle-based data storage firm (NASDAQ: ISLN) is announcing its third-quarter earnings this afternoon, and it will be interesting to see how well its products are selling across a wide range of industries—everything from movie studios and media companies to financial institutions and biomedical research organizations. I recently sat down with Isilon’s founder and CEO, Sujal Patel, for a wide-ranging interview about the nine-year-old company’s technology and business strategy. It makes for a pretty compelling case study of a tech startup’s growing pains, and how it has bounced back from adversity to become a leading player in a crowded and competitive field.

In case you don’t know all the twists and turns in Isilon’s history, here’s a quick recap. Patel, a former engineer at Seattle-based RealNetworks (NASDAQ: RNWK), co-founded Isilon in January 2001. The basic idea was to provide cheaper and more efficient data storage for companies needing to host or deliver video, music, and other multimedia content that requires a lot of storage space. In his previous role as chief architect of RealNetworks’ media delivery software, Patel had seen many customers struggle to upgrade their storage capabilities. So there was a real problem to solve. But the tech bubble had collapsed, so customers weren’t necessarily in the mood to buy. Patel says he “pretty much timed the worst spot of the decade to start a company.”

What’s more, there were already about 250 venture-funded storage companies out there, Patel says, and about 50 of them sounded just like Isilon. Patel says he built his business plan around solving the specific problem Real’s customers had, and “how that problem would be pervasive across all mid-range to large enterprises over the next decade.” To start with, he set an incredibly narrow customer focus on photo-sharing and streaming media websites, and media companies.

Isilon’s technology approach was to cluster together a large number of storage “bricks”—each one includes disks, memory, processing, and networking—into a single storage unit. It was a novel approach in the field of network-attached storage, which today is a $4 billion industry with big players like NetApp, EMC, and Hewlett-Packard. Isilon’s technology requires solving some very tough software problems, but the payoff is better storage performance that is also cheaper and easier to manage, for companies dealing with huge amounts of unstructured data. “We can build one gigantic network drive, and we can scale it as the customer’s needs change over time,” Patel says.

Venture capitalists were sold. In August 2001, Isilon closed an $8.4 million funding round …Next Page »

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[Updated 12:25pm, 10/20/09. See correction below] Seattle-based Azaleos is announcing today it is releasing new software and services to help companies manage Microsoft Office Communications Server, which is a software platform for instant messaging, Internet telephony, and video conferencing over the Web. It’s a strong move for Azaleos that expands its product line beyond management services for e-mail and collaborative software, and into managing “unified communications”—all forms of company communication run by a single system.

Azaleos is best known for the services it provides to help companies manage their Microsoft Exchange e-mail servers and Microsoft SharePoint collaborative networks.

Last spring, Azaleos established itself in the realm of SharePoint server management. The company also merged with North Carolina-based M3 Technology Group, doubling its size and solidifying its position in e-mail and other communications management. Azaleos now has about 125 employees, and is backed by Ignition Partners, Frontier Capital, and Second Avenue Partners.

“Anybody who follows the IT industry sees the promise of the concept of unified communications, integrating real-time and non real-time,” says Scott Gode, vice president of product management and marketing for Azaleos. “It’s important for Azaleos to get in early.”

These days, companies typically implement instant messaging first, Gode says, and then follow up with conferencing and Internet telephony for their employees. [An earlier version of this article mixed up the order of these services. We regret the error---Eds.] Azaleos provides extensive consulting to help companies deal with the complexities of running and monitoring these features using Microsoft’s Office Communications Server. (Microsoft is a leader in the space, though it competes with Cisco and others.) Azaleos breaks even on its consulting service and looks to make its profits on the management service, Gode says. This is different from big companies like Accenture or IBM, which tend to make more on consulting fees.

So who’s the target customer for Azaleos? “The sweet spot in general for our business is a 500 to 5,000-seat company,” Gode says. “They’ll assume a little more risk [in moving from telephony to IP telephony].” He adds that companies typically can save 30 to 50 percent of the cost of running communication systems by using Azaleos.

Gode says the company has also been “pushing aggressively into Europe.” In late August, Azaleos opened a new office in London that employs five people. He says the company is now selling to more companies based in Europe, such as Mediq, a Dutch pharmaceutical firm.

Lastly, I asked Gode where Azaleos is in terms of its cash flow. From his response, it sounds like the company is still in a growth and expansion mode, rather than hunkering down and getting profitable. “We’re flirting with profitability, and I mean that in a good way,” he says. “Business is good.”

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In case you missed it yesterday, the New York Times ran a sweeping review of Microsoft’s position in the tech world on the eve of its Windows 7 rollout this week. That’s the latest version of Microsoft’s iconic operating system for personal computers. But the article smartly goes beyond the company’s strategy for PCs, and examines its near-term prospects in areas like search, mobile, entertainment, and cloud computing.

It’s arguably the most challenging time in Microsoft’s 34-year history. The Times piece points out the company’s revenue declined for the first time ever in its 2009 fiscal year, and it faces increasing competition from the likes of Apple, Google, Amazon, and Salesforce.com. Nevertheless, top Microsoft execs like CEO Steve Ballmer and chief software architect Ray Ozzie continue to defend the company’s position in the market, reiterating its focus on phones, PCs, and TVs—the idea of “three screens and a cloud” that Ozzie talked about back in May. Microsoft also has earmarked nearly $10 billion for R&D spending over the next year, according to the piece.

The conclusion? The Times calls the overall forecast for Microsoft “partly cloudy.” It’s a bit of a letdown, but the story does cover a lot of ground in terms of different technology areas, and competitors coming from different angles.

The story also includes critical comments from a couple of former Microsoft veterans who have strong ties to the Seattle tech scene. Bruce Chizen, the former CEO of Adobe Systems—and now a venture partner with Seattle-based Voyager Capital—is quoted as saying about Microsoft, “They are not the company they once were in terms of market position…They no longer have a monopoly that is critical to the future of computing.”

And Bryan Trussel, the former head of Xbox Live Arcade and now CEO of Glympse, a Seattle-area mobile startup focused on location sharing, is quoted in the context of Microsoft’s recent efforts to work with developers, students, and cloud-computing startups— crucial audiences that company execs have worried about losing touch with. “They got scared,” Trussel says in the piece. “I think they get it now, but the question is how far behind they are.”

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It took about a year and a half before I could even begin to understand the I Can Has Cheezburger (or “LOLcats”) phenomenon online. The mundane yet bizarre cat pictures. The misspelled captions. The curious Internet-slang grammar. They were kind of funny, but mostly they were weird—and, at times, even a little annoying.

Yet millions of people flocked to these Web pages, submitting their own photos and captions and commenting on others. The Cheezburger Network, as the company behind it is now called (formerly Pet Holdings), has become a runaway success—an Internet sensation that has spawned a total of 26 humor sites, including FAIL Blog, GraphJam, Engrish Funny, and Emails From Crazy People. The original Cheezburger site hit 1 billion page views (10 billion cat images) earlier this month. And during the first half of 2009, the company raked in seven figures’ worth of revenue from advertising, licensing fees, and sales of merchandise, according to Time magazine.

So what’s its big secret? Why has the Cheezburger Network succeeded where so many other humor sites and blogs continue to toil in obscurity? It took me a while to realize it’s not about luck, or marketing, or the power of certain kinds of humor. There’s some good timing involved, sure, but mostly it’s about the drive and mentality of the company’s leader, Ben Huh.

Huh is often portrayed in the media as a jokester. Photos in articles show him wearing a funny hat or mask, surrounded by stuffed animals, or posing with a cheeseburger. That image is pretty far from the reality, as I understand from reading more about Huh and interviewing him recently. In a Q&A with Advertising Age earlier this week, for instance, Huh emphasized, “I am a business person.” And he shed some very interesting light on his approach to business: “We’ve gotten into situations where we’ve tried to acquire a blog for large sums of money, and they turned us down, and we’ve gone on to compete and we’ve won,” he said. “My final offer is, ‘If you do not do this, we will start a competitive blog, and we will not stop until we win.’”

Clearly, Huh has the killer instinct. He is deeply competitive, but not in an over-the-top way. He could turn out to be the Michael Jordan of consumer Internet startups, though we probably shouldn’t put him in the Hall of Fame just yet. Still, as a promising entrepreneur in his early 30s with a pretty big success already under his belt, his story—and his company’s strategy—is worth a closer look.

Huh first arrived in the Northwest in 2005 to work for Intava, an interactive media startup in Bellevue, WA. Before that, he had graduated from Northwestern University with a degree in journalism during the dot-com bubble. “They were handing out bonuses to college grads because we’d used the Internet once,” he jokes. Huh worked for a number of startups in the Chicago area, including his own Web analytics firm. “I made all the mistakes they say you’ll make,” he says. “I raised too little money, and spent all my time fundraising and not making a product for the market.”

By the time he landed in Seattle, Huh had made it a priority to always work for a company’s CEO, or at least have a dotted-line connection to them, in any job he took. “That was going to teach me more about running a company,” he says. “This is for my career, not for [any particular] job.” Huh had also learned from his previous startups to have a “huge focus on staying profitable.”

In 2007, he came across the I Can Has Cheezburger site, which had been started by a …Next Page »

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It’s one of the great mysteries of the modern Internet. How can Web publishers make more money from their content? For everything from blogs and journalism to games and entertainment, publishers and software companies alike have been trying to solve this problem for many years.

Now BigDoor Media, a six-person startup in Bellevue, WA, thinks it has found the right approach, at least for a certain market. Its basic idea is to provide a revenue stream for entertainment publishers that bridges the gap between traditional advertising and subscription models. BigDoor, which is emerging from stealth mode today with a beta version of its software, provides an “offer platform” that acts as a gateway to a website’s premium content. Instead of paying for a game by credit card, say, a consumer can opt to fill out a survey, sign up for a newsletter, or buy an advertiser’s product (like Fiji Water, for instance).

This is not an entirely new idea. And in fact, BigDoor operates in a similar space as many other Seattle-area startups we’ve reported on, including AppBank (for social entertainment applications), DevHub (for creating and hosting websites), Mpire (for online-ad optimization), Wetpaint (for social publishing), and Others Online (for behavioral profiling of audiences), which was acquired this summer by the Rubicon Project. These companies have different customers and revenue models, but they are all fundamentally trying to help Web publishers make more money from their content.

What seems to set BigDoor apart is the experience of its founders. Keith Smith and Jeff Malek spent about 10 years in the online advertising world with Bellevue-based Zango, the controversial “adware” company that closed down earlier this year. Smith was CEO and co-founder of Zango, while Malek was vice president of engineering and products. Zango had success but eventually ran into problems, in part because adware in general—software that tracks which sites you visit and delivers targeted ads—became widely reviled by people who felt it violated their privacy or was just plain annoying.

The key is that Smith and Malek seem to have learned from their mistakes as well as …Next Page »

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Call it the iPhone “2G.” Two Seattle-area startups that start with the letter “G” are rolling out new iPhone apps today. OK, this would not normally make significant news for us, because new apps appear on a daily basis, but each of these cases provides an interesting update to the company’s mobile strategy, so here we go:

—Glympse has been on a tear since May, when co-founder and CEO Bryan Trussel said the Seattle-area company first started offering its location-sharing service on mobile phones. The idea of the software is that your friends and business contacts can get an immediate “glympse” of where you are on a map, automatically, for a certain amount of time that you set. Today’s announcement that Glympse is available as a free download on the iPhone is no surprise. Last week, the startup’s service was named a showcase application in Windows Marketplace for Mobile, and the company has been working on its iPhone app for some time. It’s all part of Glympse’s strategy to build a mass-consumer audience based on a free service, before working up to paid models and location-based ads.

—Gist has also been picking up steam, in a very different market. The Seattle-based company, led by founder and CEO T.A. McCann, focuses on giving consumers and business customers information about their e-mail and social-network contacts in a quick and easy way. The goal is to help people manage their relationships more efficiently, for example, by feeding them updates from all over the Web about their contacts. Gist opened up to the public last month, and McCann told me then that the company had done some optimization for the iPhone and was more broadly improving its mobile version. The new iPhone app, which is free, makes sense for busy professionals who want to scan the latest info on whoever they’re meeting next, from blogs, articles, and social media, right before their appointment. It also fits into Gist’s strategy for bridging e-mail, search, and social media in order to help people manage all that information.

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Online reputation management is hot these days. Today, Seattle-based Marchex, the online advertising and search company, is announcing a new thrust in its strategy for connecting local consumers with restaurants, florists, and other businesses. The firm is releasing software that helps small, local businesses monitor and understand what people are saying about them and their competitors—and make sure information about the businesses online is accurate.

Marchex (NASDAQ: MCHX) says the product is the first of its kind, but the news fits into a broader trend of Seattle-area companies offering reputation management and “Web sentiment” software. The idea is to sell software tools that automatically collect what people are saying about brands and products in blogs, articles, and social media like Twitter, and then summarize the positive and negative feedback so businesses can quickly respond to customers. Visible Technologies, Appature, and Evri are some of the other Seattle companies working in the space.

“This is a really important product if you think of the next generation of performance advertising,” says Peter Christothoulou, the chief operating officer and a founding executive of Marchex. “It’s about not just acquiring new partners, but communicating with them.” Christothoulou adds that the new effort acts like the “front of the funnel” in Marchex’s strategy for helping businesses find new customers and maintain relationships with them.

While other offerings provide insights into how a company name or brand is represented online, Marchex is focusing specifically on the local aspect of small businesses, says Matthew Berk, the company’s executive vice president of product engineering. In addition to monitoring the sentiment of local customers, that means making sure a restaurant’s phone number and address are listed correctly in various places online, and that the special features of a Petco store in one neighborhood, say, are differentiated from those of other Petco stores at different locations.

But connecting these local stores with feedback from social media and other sources is the main advance here. “Businesses know things are being said about them online,” adds Ryan Fritzky, a senior product manager at Marchex. “It’s an important first step to provide them with a service where intelligence is brought to them in one place.”

Marchex isn’t selling the product directly to small businesses. Rather, it is going through its big partners like AT&T, Comcast, the Cobalt Group, and Yellowbook.com, who will in turn resell the software to local businesses for a monthly fee.

Strategically, it sounds like reputation management could be an important new revenue stream for Marchex, which reported a 44 percent drop in revenues in the second quarter of this year ($21.1 million) compared to the same period in 2008 ($37.4 million). “This is the first of many forward-looking products we’re delivering to the [small and medium-size business] channel. It can be significant for us over time,” Christothoulou says.

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Microsoft’s latest reorganization, which involves labs in both the Seattle and Boston areas, has a new face. It’s Lili Cheng, a 14-year Microsoftie with experience in both research (social computing) and products (Windows Vista user experience). Cheng now officially leads three separate groups that are being rolled into one: her Creative Systems Group within Microsoft Research in Redmond, WA; Rich Media Lab led by Kostas Mallios, also in Redmond; and Startup Labs in Cambridge, MA, led by Reed Sturtevant.

Yesterday, chief software architect Ray Ozzie announced the creation of the new entity, called FUSE (Future Social Experience) Labs, which will focus on social computing as applied to Microsoft products in entertainment and business. Sturtevant, the founding managing director of Startup Labs, is leaving the company, while Mallios will continue to report to Ozzie and is taking on business development duties involved with technology incubation.

But back to the lab’s new head, who spoke with me from Cambridge yesterday. Cheng, after inheriting about 70 staff members from Startup Labs and Rich Media Lab, now manages about 80 people in FUSE Labs, and says she will be splitting her time between the Seattle and Boston areas. She said the employees of Startup Labs (there are 30-some staff members) will be staying in Cambridge.

As Cheng explains, the goal of FUSE Labs is to “bridge the gap” between research and products—an oft-heard refrain at Microsoft (and most big companies)—by working on projects that are two to five years away from commercialization, and interacting closely with product teams.

The specific focus of the lab is social computing—applying social media (things like Twitter, Facebook, and other social-network technologies) to problems in business collaboration and entertainment. The high-level strategy here is to “embed social activity into business scenarios” for Microsoft, Cheng says. She didn’t say anything more specific about Microsoft’s plans for social media, or about how the employees in Startup Labs and Rich Media Lab will be integrated into the social theme. But she adds, “Interacting with other people is so personal and emotional to every single person out there. It’s important for every company out there.”

Cheng’s team has previously built applications like Kodu, which lets kids create games and stories using an Xbox controller and share them on a community games channel; and Salsa, a prototype that connects your e-mail inbox with social networks. (The latter sounds a lot like what the Seattle startup Gist, led by ex-Microsoftie T.A. McCann, has built and is actively testing.)

Asked what her greatest challenge is in the new job, Cheng said it’s addressing how to “take best advantage of this amazing opportunity.” Having been in the social computing space for many years, she says, now it’s time to “just go for it.”

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Ray Ozzie, Microsoft’s chief software architect, announced today the company is forming a new laboratory called Future Social Experience Labs, or FUSE Labs, which will focus on aspects of “social computing” beyond just communication and collaboration. The move is part of a wider restructuring of Microsoft’s labs: FUSE Labs is a merger between the Creative Systems Group at Microsoft Research in Redmond, WA; Rich Media Labs; and Startup Labs in Cambridge, MA. As part of the announcement, Ozzie said Reed Sturtevant, the founding managing director of Startup Labs for the past two years, is leaving the company to pursue other interests.

FUSE Labs will be led by Lili Cheng, a 14-year Microsoft veteran who most recently headed the Creative Systems Group and previously managed the user experience teams for Windows Vista. Before joining Microsoft, Cheng worked at Apple Computer in the human interface-advanced technology group, where she worked on QuickTime VR and QuickTime Conferencing products. Cheng is now general manager of FUSE Labs (in Redmond) and will report directly to Ozzie. “I’ve known Lili for many years, and have long been impressed by her vision and ability to create; to engage yet to also inspire; to lead; to make tough choices; to deliver,” Ozzie said in a memo to Microsoft staff.

Ozzie said he has “refined the missions” of Microsoft’s labs, in part because of “changing business conditions.” From his memo, it sounds like the goal of the new lab is to apply research in social computing (things like user interfaces, social networks, and human behavior) to help develop new products in the areas of entertainment, productivity, and teamwork—as well as to explore how Microsoft can extend the ways people use computer operating systems.

“The three groups being combined have concrete skills and code in areas where ‘social’ meets sharing; where ‘social’ meets real-time; where ‘social’ meets media; where ‘social’ meets search; where ‘social’ meets the cloud plus three screens and a world of devices,” he said. (See more on Ozzie’s three-screen vision here.)

It also sounds like the reorganization is meant to focus the impact of social computing research more immediately on the company’s product pipeline. “FUSE Labs will bring more coherence and capability to those advanced development projects where they’re already actively collaborating with product groups to help them succeed with ‘leapfrog’ efforts,” Ozzie said in his memo. “Working closely with [Microsoft Research] and across our divisions, the lab will prioritize efforts where its capabilities can be applied to areas where the company’s extant missions, structures, tempo or risk might otherwise cause us to miss a material threat or opportunity.”

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Seattle-based Amazon has started a mobile payments service that allows consumers to make purchases from their mobile devices using their Amazon accounts, according to a statement released today. More significantly, the service also gives developers, retailers, and distributors of mobile applications a way to process mobile payments from customers using Amazon’s online checkout system—without having to ask for their credit card numbers, which Amazon (NASDAQ: AMZN) already has.

It’s a bold strategic move for the e-commerce giant, which has been relatively quiet in the mobile space up to this point. It also puts Amazon directly up against big competitors like PayPal, Apple’s iTunes store, and Google’s Checkout service. One of the first mobile content distributors to use Amazon’s Mobile Payments Service is Kansas City, MO-based Handmark, which sells mobile games, applications, ringtones, and the like. By forming partnerships with other online stores like Handmark, Amazon could potentially reach a very broad mobile market since its payment service should work on many different types of devices and carrier networks.

Amazon has been diversifying across Internet retail lately. In recent months, it has made strong thrusts into shoes and clothing (with its acquisition of Zappos), electronics, and, of course, digital books with new variations of the Kindle. It would seem well-positioned to open, or buy, its own mobile app store in the future. Perhaps today’s announcement is a first step in exploring such a strategy.

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Yesterday afternoon I stopped by Intel Labs Seattle, the research lab run by the chip-making giant near the University of Washington campus, for the lab’s annual open house. It’s an extravaganza that always draws a big crowd from the local tech community. Besides the huge variety of lab demos, one of the most interesting things going on was a changing of the guard.

Dieter Fox, an associate professor of computer science and engineering at the UW, succeeded David Wetherall as director of the lab two weeks ago, when Wetherall’s three-year term officially finished (see photo below). Fox is the fourth director of the Seattle lab, formerly called Intel Research Seattle; all have been UW computer science professors. While Wetherall’s expertise is in wireless networks, mobile devices, and Internet protocols, Fox’s strengths are in robotics, artificial intelligence, and machine learning. (He is the co-author of the 2005 advanced textbook, Probabilistic Robotics, with Sebastian Thrun of Stanford University and Wolfram Burgard from the University of Freiburg.)

So, will Intel Labs Seattle now be doing all robotics, all the time? Will the first general-purpose household helper robot come out of Intel (NASDAQ: INTC)? One can always hope—but Fox seems to have a broader and more practical outlook on the lab’s role in shaping the future of computing.

“Our role with respect to Intel is performing what they call disrupting research that is off-roadmap, but essentially our task is also to surprise Intel,” Fox says. “If we show what can be done with future computing systems, then we are serving our purpose. And beyond surprising Intel, we also want to surprise consumers by what can be done. It’s becoming more and more important that these computational systems are going to be observing the environment, using sensors. Today’s smartphones all have GPS, accelerometers, and all that. The key question is, how can we extract relevant information to make it more interesting for users?”

Seeing as robots are computing systems that sense and manipulate their environment, they will certainly figure prominently in the lab’s work—perhaps more than ever before. “For Intel, it’s clear the future of robotics is going to become extremely relevant. We need to see what are the key questions from a computational perspective, what kind of processing is needed for these systems,” Fox says. “Our key agenda is to inform Intel on what the future of computing looks like, especially computing connected to everyday scenarios.”

The idea is that if and when the market for intelligent household robots takes off, it’ll be Intel that provides their brains (in the form of microprocessor chips). But even beyond that, Fox says, “Intel could provide the processing that’s adapted to the specific needs of those systems, and along the way maybe also provide the computational toolset I need. So it’s not only the hardware, but it’s also a better understanding of how you extract information from these sensors. That’s also a theme for Intel—they want to go beyond just building the hardware, and show the whole user experience you can get if you have good computational power.”

Lastly, I got some closing thoughts on the lab’s evolution from its outgoing director. “The trajectory of the lab is, we’ve always done perception and sensing, starting with location, and we’re moving now to richer systems” like computer vision and robotic manipulation of objects, says Wetherall, who is going back to full-time teaching and research at UW this month (though he’ll stay involved with Intel Labs). “It’s quite a natural progression for the lab,” he notes. “That’s what leads to intelligent systems.”

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On Monday, Seattle-based Daptiv, a maker of project management software, announced Chase Franklin has joined the firm as its new chief executive. Franklin, the former co-founder and CEO of Qpass (now owned by Amdocs), succeeds Jeff Pancottine, who stepped down as Daptiv’s CEO this summer.

I reached Franklin by e-mail this week to hear his thoughts on his new job, as well as a little more context around the transition. After all, if there’s a “Qpass mafia” throwing its weight around at local tech companies (as we’ve been tracking over the past month), Franklin might well be considered the Don Corleone of the family.

“At the risk of overextending the ‘Mafia’ metaphor, Daptiv made me an offer I couldn’t refuse,” Franklin says.

“Seriously, the company has tremendous potential, and in spite of the fact that I wasn’t looking for a full-time gig, after numerous discussions with the board and key execs, this opportunity was just too good to pass up,” Franklin says. “It has some parallels to my experience at Qpass, but of course it’s also different in many ways. As I considered what type of company I wanted to be involved with, I knew it would center around serious software delivered through a [software as a service]/cloud metaphor. I also felt that my management experience would be helpful at Daptiv, which is working its way through an awkward moment in its development.”

Franklin couldn’t say anything more specific about the company’s priorities and challenges just yet. “I’m spending all my cycles getting up to speed on the business,” he says.

Venture capitalist Bill Bryant, a fellow Qpass co-founder, offered some more perspective. “Chase is at heart a keen product strategist who is going to drive a forward roadmap for Daptiv that corresponds to what customers want in a [project portfolio management] solution,” Bryant says. “He is equally an inspirational leader who is unflappable in crises, and will lead from the trenches with the kind of bold actions that Daptiv needs to reinvigorate itself. I have no doubt that Chase will attract talent to Daptiv; he knows how to get the very best of that talent.”

Asked for his thoughts on the company’s challenges, Bryant says, “Daptiv’s fundamental issue is common to first-to-market entrants: they were early, but now are facing a number of competitors like @Task, Clarizen, and Liquid Planner, who are offering an up-to-date product and business model. But it’s a large multibillion [dollar] market that I’m quite sure Chase will navigate with aplomb.”

Daptiv was founded in 1997 (as eProject), and has raised about $21 million in venture funding since 2007. Its investors include Bay Partners, Kennet Partners, King Street Partners, and Wolf Bay Holdings. The company went through layoffs earlier this year and had about 100 employees as of March.

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Score one more for the Qpass mafia. Chase Franklin, the co-founder and former CEO of digital commerce firm Qpass (sold to Amdocs for $275 million in 2006), has joined Seattle-based Daptiv as its chief executive, effective immediately. Daptiv makes collaborative business software, and raised $9 million in Series B funding back in August 2008. Its investors include Bay Partners, Kennet Partners, King Street Partners, and Wolf Bay Holdings.

Franklin was most recently chief of strategy for content and media at Amdocs (NYSE: DOX). His claim to fame is leading Seattle-based Qpass from its founding in 1997, and evolving the company from a consumer brand to an online commerce platform for personal computers, set top boxes, and mobile devices. After the bubble burst in 2000, Qpass faced a dilemma when it couldn’t go public, and it needed to decide in which direction to move—keep pushing its product across different market segments, or pick one and stick with it.

Former colleagues credit Franklin with making the tough choices, and making them quickly: Qpass focused on mobile, where wireless carriers would pay the company to help them generate more revenue from subscribers through digital products like ringtones and games. The company was first to market in mobile services and payment processing, and never looked back.

Before his Qpass days, Franklin spent more than a decade at Microsoft (NASDAQ: MSFT), leading product development and management for Microsoft Office, interactive television, and MSN properties. He is regarded as a gifted strategist in the software world. He is also one of about 30 former Qpass employees whom we tracked down in their present jobs last month—and he brings the number of ex-Qpassion CEOs to 11.

Brent Frei, the co-founder of Bellevue, WA-based Smartsheet and Onyx Software, knows a thing or two about collaborative software (Daptiv’s space). Though he says he doesn’t know a lot about Daptiv’s new CEO, Frei has high praise for Qpass employees who served during Franklin’s tenure. “They stuck it out through thick and thin, and they are high-quality folks,” Frei says. “That alone would suggest that he’s got some strongly positive substance.”

In a statement, Franklin said Daptiv is “widely recognized as a leader in collaborative project and portfolio management solutions for the enterprise.” He added, “The Daptiv team has a significant foundation in its technology and customer base on which to build as we progress in our vision of helping organizations better manage their work.”

Daptiv was founded in 1997 and says it has more than 700 corporate customers, including Amgen, BASF, BP, and Honeywell.

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