Ubi Interactive Bets on Kinect, Finds a New Home in Seattle
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too limited for what ubi was hoping to accomplish, Chathoth says, because it didn’t expose deep enough data from the device’s processors.
Microsoft promised that a commercial software development kit was on its way. But PrimeSense, an Israeli company that provided Kinect’s chipset, gave developers like Chathoth another opening by releasing its own SDK.
“And there, we get access to all the data. So now, technically, it was possible to build our product,” Chathoth says.
Meanwhile, Microsoft had been getting much more serious about cultivating outside developers for the Kinect program. In November, it announced a deal with big-name startup accelerator program TechStars that would bring 11 startups to Seattle for a three-month product development bootcamp.
Like any big tech company, Microsoft already had initiatives to cultivate startups. But pairing directly with TechStars was a much more innovative approach.
Companies that made the cut would get the standard TechStars investment terms: $20,000 in exchange for 6 percent equity. Microsoft would supply offices, hardware, software, support, and some big-named mentors to the program, but wasn’t taking an equity stake in the companies.
Back in Munich, ubi interactive was intrigued. The small team had put up a test version of its hand-tracking system in the university, powering an information display system that a professor had suggested as a possible use.
Now, hearing about the accelerator—and the upcoming release of an official Kinect SDK for Windows—they thought it would be worth a shot. But time was running short.
“We had like one month to make up our mind and apply for it,” Chathoth says. “So we were making videos and running like crazy to finish our software, to have the video working and everything. And then we applied for it.”
More than 500 teams from around the world did the same. Ubi made the initial cut, and after some additional probing to make sure their product seemed real enough, the startup got the word that it was in the final group of contenders .
There was, however, one last hurdle. Dave Malcolm, a TechStars mentor and former Microsoftie who was directing the Kinect Accelerator, wanted to meet the teams in person before making the final cut. Malcolm got as far as Paris and got ahold of the ubi team in Munich. Could they come meet him?
“So one night, overnight, we were flying to Paris. Monday morning, and we’re in his hotel room. And the first thing he asked was, `It all sounds cool, you know. The problem is, I don’t believe actually that it could work,’” Chathoth says. There was pretty good reason for skepticism. While the Kinect’s skeletal tracking capabilities were well-known, getting the device to track down to the fingertip level was much more complex. Being able to tell when that fingertip was touching a wall, rather than hovering half an inch away from the surface, was an even finer distinction.
Microsoft itself has shown off something in a similar vein before, but that was more of a research project—not close to a product, like ubi was claiming.
The only thing to do was cook up a demo. They put the gear together, dragged a table over to set it all up, and aimed it at the hotel room door. And just like that, Malcolm was playing the touchscreen game “Angry Birds” on his door.
“He immediately said, `You know what? I really want you guys to come to Seattle,” Chathoth says. “So, essentially, we packed our bags and left in the next few days.”
These days, ubi is one of the few teams still in the Microsoft building in South Lake Union, occupying a few desks amid a mass of recently cleared-out cubicles and leftovers from the TechStars program. When we spoke for this story, Chathoth was actually the only member of the company still in town—CTO Zhang and CFO David Hajizadeh have gone back to Munich to square away their affairs before returning to Seattle full-time.
Don’t let the humble surroundings fool you. Ubi interactive seems to be gaining traction already, with some paying customers who want to use the hand-tracking software for corporate conference rooms.
The startup also is eyeing a possible second market in what is called “digital signage,” such as advertising displays for retailers, and is raising a $650,000 round of financing to help it expand the team to include more customer support for its earliest users.
One thing’s clear: Even after an intense accelerator program, and with the sun finally out in the Northwest, this isn’t the time for a summer vacation.
“There is no one who is doing exactly what we do right now. But it’s not going to be the same situation, I’m sure, after a few months,” Chathoth says. “We have an edge right now. To keep it going, we have to move fast.”