TechStars Grad EveryMove Raises $375K

1/9/12Follow @curtwoodward

EveryMove, a member of the Seattle TechStars 2011 class, has filed regulatory paperwork for a $375,000 investment round. Investors weren’t disclosed, but BuddyTV founder Andy Liu and Premera BlueCross vice president Kent Marquardt were listed on the SEC form as directors (Liu also is listed as an executive).

EveryMove is building a health-tracking software service that will connect users with rewards from employers, insurers, and consumer brands. A user who checks into their gym via Foursquare and completes a series of runs via Runkeeper, for instance, could qualify for a discount from their insurance company.

EveryMove already had a deal with BlueCross worked out as of last fall’s TechStars Demo Day, and announced at that time that it had secured investment commitments for $1 million. Today’s paperwork indicates this round could climb to about $2.5 million overall.

In an e-mail today, co-founder and CEO Russell Benaroya says the SEC filing reflects “a first close that we wanted to get done in calendar year 2011.” EveryMove’s technical co-founder is Marcelo Calbucci, known most recently for founding the website and events company Seattle 2.0.

Curt Woodward is a senior editor for Xconomy based in Boston. Email: cwoodward@xconomy.com Follow @curtwoodward

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