Social Media Agency Spring Creek Group Acquired by Interpublic

10/5/11Follow @curtwoodward

Seattle social media agency Spring Creek Group has been sold to the Mediabrands division of Interpublic Group, a global marketing and media company that controls a bundle of agencies, including PR firm Weber Shandwick and ad agency McCann Erickson.

The news comes via this blog post from Spring Creek founder Clay McDaniel. Terms weren’t disclosed.

Spring Creek Group is about five years old. Before founding the social-media shop, McDaniel held a senior product job for RealNetworks’ (NASDAQ: RNWKRealArcade games division. He’s also a veteran of Microsoft.

Brendan Moorcroft, the CEO of the Mediabrands Audience Platform, told AdAge that Spring Creek was an attractive buy because of its data-analysis strength and its client portfolio, which includes work for Microsoft, HTC, Best Buy, Live Nation, and CH2M Hill.

Spring Creek Group made the Inc. 500 this year, with the publication pegging 2010 revenue at $4.3 million.

As GeekWire’s John Cook and The Seattle Times’ Brier Dudley noted earlier, this follows closely behind a $1.7 million fundraising announcement by Seattle social media agency Banyan Branch, which tapped a long list of notable investors including Bill Bryant from Draper Fisher Jurvetson and Geoff Entress of Voyager Capital (among other affiliations).

Curt Woodward is a senior editor for Xconomy based in Boston. Email: cwoodward@xconomy.com Follow @curtwoodward

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