Maveron Promotes Former Zynga Exec

8/29/11Follow @curtwoodward

Andrew Trader, an early executive at social-game juggernaut Zynga, has been promoted to venture partner at Maveron, the consumer-focused venture capital firm of Starbucks CEO Howard Schultz. Trader started working with Maveron as an entrepreneur in residence since last fall.

Trader was part of what’s been called the founding team at Zynga, where he focused on the business side. He left the fast-growing company, which produces Facebook games like FarmVille and Mafia Wars, in spring 2010, as reported at TechCrunch. In a news release announcing the promotion, Maveron also pointed to Trader’s previous stints as CEO of Utah Street Networks (which sold some assets to Cisco) and co-founder of Coremetrics (acquired by IBM).

Maveron has offices in Seattle and San Francisco, which is where Trader is based. The firm, co-founded by Dan Levitan, focuses on consumer web, retail, education and health-related companies. Some notable portfolio companies include big names like eBay and Groupon, and up-and-comers like Seattle startups Zulily and Decide, along with more  Starbucks-like consumer product firms like Potbelly Sandwich Works and Pinkberry.

In the release, Maveron partner Amy Errett said Trader (known as A.T.) has helped the VC firm “by identifying investment opportunities and working with our portfolio companies.” I’ve reached out to Maveron to see if there’s any more detail on the companies or investment areas where Trader has made an impact, and I’ll update if I hear more. Trader has stayed involved in gaming companies, joining the board of Kixeye earlier this month.

Curt Woodward is a senior editor for Xconomy based in Boston. Email: cwoodward@xconomy.com Follow @curtwoodward

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