Lucid Commerce Gets $8M More

7/29/11Follow @gthuang

Seattle-based Lucid Commerce, an advertising tech company focused on TV marketers, said today it has raised $8 million in Series C financing led by Rho Ventures. StarVest Partners, Positec USA, and previous investors OVP Venture Partners and Greycroft Partners also participated in the round. Lucid Commerce was founded in 2005 and is led by CEO Tyson Roberts. Lucid’s TV analytics agency, Proceed Media Group, is based in Seattle and New York.

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and the Editor of Xconomy Boston. You can e-mail him at gthuang@xconomy.com. Follow @gthuang

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