Lockerz Adds $1.5M

7/19/11Follow @curtwoodward

[Updated at 1 pm with detail] Seattle social networking startup Lockerz is adding some more financing—but it’s not as big as last time around. A new SEC filing indicates the company raised about $1.5 million of a round that could be worth about $1.75 million, offering equity along with options or warrants on shares. After initially declining any comment, Lockerz now says the money is related to a recent acquisition, which appears to mean its grab of AddtoAny. Lockerz has previously raised about $60 million in venture backing. The site is trying to blend gamification and e-commerce elements with social networking, handing out redeemable points to its target audience of teens and young adults for their social sharing activities.

Curt Woodward is a senior editor for Xconomy based in Boston. Email: cwoodward@xconomy.com Follow @curtwoodward

By posting a comment, you agree to our terms and conditions.