BigDoor: New Game Platform for Ads
Seattle startup BigDoor is unveiling a new website advertising platform centered around game behavior, hoping to tie a better profit engine to one of the tech world’s current buzzwords—gamification. BigDoor says its “Engagement Economy” approach is based around having advertisers pay on a “cost per quest” basis, which ties ad spending to user tasks, such as clicking through given pieces of content. Users get little rewards, such as badges, discounts and other trinkets. Chief Executive Keith Smith tells Tricia Duryee at eMoney that he thinks the “cost per quest” unit could be worth between $1 and $2.50.