Motricity Snaps Up Adenyo For $150M

1/31/11Follow @xconomy

Motricity, the Bellevue, WA-based maker of mobile technology, said today it has acquired Adenyo, a mobile marketing, advertising and analytics solutions provider in the U.S., Canada and France. Motricity (NASDAQ: MOTR) has agreed to pay $100 million upfront through a combination of cash and stock, plus as much as $50 million more in cash and stock based on how Adenyo performs in the 12 months after the close of the deal. Motricity says it plans to integrate Adenyo’s targeted advertising capability into its content management and mobile commerce technology.

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